Content Marketing Manager

Job Description

As a Content Marketing Manager for our client, the worlds first cross-border neobank simplifying global financial products, you will play a crucial role in shaping and executing a long-term content marketing strategy for the group.- Developing a digital cross-platform content strategy aligned with business objectives and brand values.- Managing content calendars to maintain consistency across all platforms.- Generating new ideas to engage the audience through content and improve keyword ranking and quality score via SEO optimization.- Tracking content performance using tools like Google Analytics and SEM Rush.- Coordinating with marketing, design, and writing teams for timely assignment delivery.- Analyzing consumer and content analytics, and creating reports and presentations.- Staying updated on content trends, consumer preferences, and technological advancements.- Driving content output to meet all deliverables efficiently and cost-effectively.- Maintaining a deep understanding of industry trends to contribute to the broader marketing strategy.Qualifications required:- Bachelors degree in Literature, Journalism, Marketing, Communications, or a related field.- Minimum of 2 years experience in Content Marketing.- Portfolio showcasing published work.- Track record in a fast-paced environment, either in-house or agency side.- Familiarity with various content forms like blogs, infographics, videos, etc., and marketing in different relevant forums.- Proficiency in content and layout design tools such as Adobe InCopy and InDesign.- Knowledge of content platforms including social media, blogs, and print media.- Strong computer skills with MS Office and Google Suite.- Understanding of content practices to enhance engagement.- Excellent written and verbal communication skills. As a Content Marketing Manager for our client, the worlds first cross-border neobank simplifying global financial products, you will play a crucial role in shaping and executing a long-term content marketing strategy for the group.- Developing a digital cross-platform content strategy aligned with business objectives and brand values.- Managing content calendars to maintain consistency across all platforms.- Generating new ideas to engage the audience through content and improve keyword ranking and quality score via SEO optimization.- Tracking content performance using tools like Google Analytics and SEM Rush.- Coordinating with marketing, design, and writing teams for timely assignment delivery.- Analyzing consumer and content analytics, and creating reports and presentations.- Staying updated on content trends, consumer preferences, and technological advancements.- Driving content output to meet all deliverables efficiently and cost-effectively.- Maintaining a deep understanding of industry trends to contribute to the broader marketing strategy.Qualifications required:- Bachelors degree in Literature, Journalism, Marketing, Communications, or a related field.- Minimum of 2 years experience in Content Marketing.- Portfolio showcasing published work.- Track record in a fast-paced environment, either in-house or agency side.- Familiarity with various content forms like blogs, infographics, videos, etc., and marketing in different relevant forums.- Proficiency in content and layout design tools such as Adobe InCopy and InDesign.- Knowledge of content platforms including social media, blogs, and print media.- Strong computer skills with MS Office and Google Suite.- Understanding of content practices to enhance engagement.- Excellent written and verbal communication skills.

Keyskills :
Content MarketingDigital MarketingGoogle AnalyticsContent StrategyMarketing StrategySEO OptimizationSEM RushContent CalendarsKeyword RankingQuality ScoreConsumer Analytics