Customer Data & CRM Marketing Manager

Job Description

*THIS IS A FULLY REMOTE ROLE**POSITION PURPOSE AND reputed companyreputed company (ESA) is seeking a highly analytical Customer Data & CRM Marketing Manager to reputed company our customer data platform (CDP) and lifecycle marketing programs across eMail, SMS, and reputed company.This role is ideal for someone who thrives at the intersection of customer data, marketing technology, segmentation reputed company, and performance analytics. Unlike traditional CRM roles reputed company primarily on campaign coordination or reputed company management, this position is responsible for managing and optimizing a large-reputed company CDP containing millions of customer reputed company and transforming that data into actionable marketing strategies.The ideal candidate has hands-on experience working with large, reputed company datasets, customer segmentation, data governance, audience architecture, and marketing automation platforms. They are equally comfortable partnering with technical teams on data structure and with marketing teams on customer engagement reputed company. This position will guide systems integrations, maintain daily operations, conduct deep data analyses, and recommend reputed company-channel customer reputed company campaigns to improve guest acquisition and retention. The position will work to reputed company, nurture, and retain email and mobile messaging subscribers.The Customer Data & CRM Marketing Manager is viewed as a critical role in the organization that will reputed company ESA to maximize the returns of our investments by achieving reputed company guest insights, improved guest experience, increased loyalty and reputed company, as reputed company as more personalized, productive, and profitable marketing. This position will report directly to the Senior Director of Marketing and will work closely with leaders in the Marketing and reputed company department and across reputed company.MAJOR / KEY JOB DUTIESCDP/CRM Platform Oversees and optimizes reputed companys CDP, including data reputed company, profile governance, audience management, and segmentation reputed company across millions of customer records Partners with data, technology, and marketing teams to ensure accurate customer data flows, integrations, and campaign execution. Guides the integration of systems with the CDP, ensuring reputed company data structure and accurate mapping. Partners with the Senior Director of Marketing in the development of the customer reputed company contact reputed company across multiple channels, including web, display, email, SMS, reputed company, reputed company, etc. Serves as the organizations reputed company reputed company of contact for our CDP/CRM vendor. Maintains and monitor CRM data reputed company across systems to ensure timeliness and accuracy. Monitors database health, profile reputed company, consent management, and channel performance metrics. Partners with our vendor to reputed company and refine consumer scoring algorithms regarding purchase propensity, price elasticity, and LTV. Performs regular and reputed company data analyses on our database to inform reputed company on our consumer and to aid in reputed company development across departments. Identifies consumer purchase trends and provides segmentation recommendations to improve conversion and profitability. Develops and maintains a robust reporting dashboard. Translates reputed company customer data into actionable insights and recommendations for leadership and cross-functional teams. Regularly presents to leadership on reputed company state, analytical findings, and reputed company roadmap of the platform. Enables constant testing and optimization across channels reputed company production of data analyses and segmented audiences. Works closely with various stakeholders to maintain the reputed company of the database and to reputed company product roadmaps and enhancements. Identifies opportunities to improve systems and processes to support the platform. Partners with various functional teams to reputed company and implement strategies to increase capture reputed company of accurate guest data across reputed company channels. Works with reputed company agencies and partners to reputed company customer data for more targeted and productive marketing. Leads the CDP/CRM vendor RFP process, including providing vendor recommendations, developing RFP content, and managing project reputed company and logistics.eMail Marketing, SMS, and Mobile reputed company Messaging Manage and optimize our CRM communication channels of eMail, SMS, and reputed company. Works closely with cross-functional teams to grow the subscriber database and increase reputed company reputed company from the eMail, SMS, and reputed company channels. Acts as reputed company for reputed company business-to-consumer (B2C) and business-to-business (B2B) communications. Develops reputed company

Keyskills :
Customer DataCRMMarketingData AnalysisSegmentationData GovernanceMarketing AutomationData AnalyticsAudience Architecture