Digital Marketing Agency for Melted Joy

Job Description

As a Digital Marketing Agency Partner for Melted Joy, your role will involve partnering with the company in a unique way, different from the typical retainer-based engagement. Melted Joy is focused on creating Indias first portion-controlled, real food brand for calorie-conscious consumers who seek indulgence without overconsumption. The challenge at hand is not just distribution but category creation. Your primary responsibilities will include:Building and scaling Melted Joys direct-to-consumer (D2C) presence, with a Shopify-first approach Developing compelling ad creatives based on consumer psychology Implementing performance marketing strategies that reflect Melted Joys philosophy of mindful indulgence Thinking strategically in terms of hooks, narratives, and behavior change, rather than just running campaigns Collaborating closely with the founder to experiment, learn, and iterate quicklyWe are seeking agencies that: Are enthusiastic about contributing to the creation of a new category in the food industry Possess a deep understanding of D2C marketing encompassing performance, retention, and storytelling Are committed to delivering outcomes beyond the scope of traditional briefsOn the other hand, this opportunity is not suitable for agencies that: Follow rigid deliverables such as a fixed number of posts or creatives per month Focus solely on execution without strategic foresight Treat Melted Joy as just another brand in their portfolioIf you are intrigued by this opportunity, please get in touch with: Details of brands you have assisted in scaling, particularly in the D2C space Your approach to building a brand from ground zero to either initial success or significant growth Insights into your understanding of consumer behavior and how it informs your advertising strategies As a Digital Marketing Agency Partner for Melted Joy, your role will involve partnering with the company in a unique way, different from the typical retainer-based engagement. Melted Joy is focused on creating Indias first portion-controlled, real food brand for calorie-conscious consumers who seek indulgence without overconsumption. The challenge at hand is not just distribution but category creation. Your primary responsibilities will include:Building and scaling Melted Joys direct-to-consumer (D2C) presence, with a Shopify-first approach Developing compelling ad creatives based on consumer psychology Implementing performance marketing strategies that reflect Melted Joys philosophy of mindful indulgence Thinking strategically in terms of hooks, narratives, and behavior change, rather than just running campaigns Collaborating closely with the founder to experiment, learn, and iterate quicklyWe are seeking agencies that: Are enthusiastic about contributing to the creation of a new category in the food industry Possess a deep understanding of D2C marketing encompassing performance, retention, and storytelling Are committed to delivering outcomes beyond the scope of traditional briefsOn the other hand, this opportunity is not suitable for agencies that: Follow rigid deliverables such as a fixed number of posts or creatives per month Focus solely on execution without strategic foresight Treat Melted Joy as just another brand in their portfolioIf you are intrigued by this opportunity, please get in touch with: Details of brands you have assisted in scaling, particularly in the D2C space Your approach to building a brand from ground zero to either initial success or significant growth Insights into your understanding of consumer behavior and how it informs your advertising strategies

Keyskills :
Digital MarketingBrand BuildingConsumer BehaviorD2C GrowthPerformance Marketing