Digital Marketing Lead

Job Description

As a Digital Marketing Lead at Bluebash, you will play a crucial role in shaping and executing the digital marketing strategy to drive business growth. Your entrepreneurial mindset and leadership skills will be pivotal in building and scaling a high-performing marketing team. Heres what the role entails:Key Responsibilities:- Define and execute the overall digital marketing strategy aligned with business goals- Own and lead Go-To-Market (GTM) strategy for new products, services, or features- Build, mentor, and scale a high-performing digital marketing team- Drive customer acquisition across paid, organic, content, SEO, and community channels- Collaborate closely with founders, sales, and product teams to align GTM execution- Plan experiments, analyze performance data, and iterate quickly- Develop strong positioning, messaging, and brand presence- Maintain a positive, solution-oriented mindset during challenges and fast changesRequired Experience & Skills:- Founder / Co-founder / Early team experience in a startup that has either failed (with strong learnings) or successfully launched or scaled- Proven experience in building and managing marketing teams- Strong capability in marketing strategy and GTM planning- Hands-on experience across key digital marketing channels- Data-driven decision-making and execution skills- Excellent leadership, communication, and collaboration abilitiesWhat Were Specifically Looking For:- A leader with a true entrepreneurial mindsetownership-driven, proactive, and accountable- Someone who stays positive, resilient, and focused on solutions- Comfortable working in ambiguity and fast-paced startup environments- Strategic thinker who can also execute when requiredWhat We Offer:- Opportunity to build and lead the marketing function end-to-end- Direct collaboration with founders and leadership- High-impact role with long-term growth potential- Competitive compensation with performance-linked incentivesAt Bluebash, we believe in a culture that values shared values, mindfulness, trust, and learning through innovations. Our focus on mindfulness, mentorship, transparency, autonomy, happiness, and a healthy environment ensures that both our clients and employees are satisfied and engaged. Exceptional benefits including leaves, vacation time, awards, and other work benefits contribute to a fulfilling work experience. As a Digital Marketing Lead at Bluebash, you will play a crucial role in shaping and executing the digital marketing strategy to drive business growth. Your entrepreneurial mindset and leadership skills will be pivotal in building and scaling a high-performing marketing team. Heres what the role entails:Key Responsibilities:- Define and execute the overall digital marketing strategy aligned with business goals- Own and lead Go-To-Market (GTM) strategy for new products, services, or features- Build, mentor, and scale a high-performing digital marketing team- Drive customer acquisition across paid, organic, content, SEO, and community channels- Collaborate closely with founders, sales, and product teams to align GTM execution- Plan experiments, analyze performance data, and iterate quickly- Develop strong positioning, messaging, and brand presence- Maintain a positive, solution-oriented mindset during challenges and fast changesRequired Experience & Skills:- Founder / Co-founder / Early team experience in a startup that has either failed (with strong learnings) or successfully launched or scaled- Proven experience in building and managing marketing teams- Strong capability in marketing strategy and GTM planning- Hands-on experience across key digital marketing channels- Data-driven decision-making and execution skills- Excellent leadership, communication, and collaboration abilitiesWhat Were Specifically Looking For:- A leader with a true entrepreneurial mindsetownership-driven, proactive, and accountable- Someone who stays positive, resilient, and focused on solutions- Comfortable working in ambiguity and fast-paced startup environments- Strategic thinker who can also execute when requiredWhat We Offer:- Opportunity to build and lead the marketing function end-to-end- Direct collaboration with founders and leadership- High-impact role with long-term growth potential- Competitive compensation with performance-linked incentivesAt Bluebash, we believe in a culture that values shared values, mindfulness, trust, and learning through innovations. Our focus on mindfulness, mentorship, transparency, autonomy, happiness, and a healthy environment ensures that both our clients and employees are satisfied and engaged. Exceptional benefits including leaves, vacation time, awards, and other work benefits contribute to a fulfilling work experience.

Keyskills :
Digital MarketingMarketing strategyLeadershipCommunicationCollaborationStartup experienceGTM planning