Digital Marketing Manager, India

Job Description

You will be responsible for managing marketing teams in various countries under the supervision of the Director of APAC. Your key responsibilities will include:- Establishing the marketing team structure and leading the team to achieve goals and project milestones- Planning and developing lead acquisition campaigns to achieve lead quantity and lead quality targets- Developing a go-to-market plan for potential new markets- Creating a retention marketing strategy to increase repeat customers- Managing branding marketing for local and regional marketing activities such as promotions, online marketing, CRM, and events- Developing a digital marketing strategy including SEO/SEM, database, and social media- Evaluating the effectiveness of each marketing channel and optimizing the results- Conducting market research to identify trends and insights in recent technology and market- Collaborating with agencies and other vendor partners- Utilizing CRM system to evaluate customers data and activities- Researching and analyzing market trends to adjust business strategy- Forecasting marketing activities and managing budgets to achieve targets- Adhering to and implementing corporate culture across different countriesQualifications required for this role are:- Bachelors degree or above in Marketing, PR, or Communication- Minimum 3-5 years of experience in the finance industry- Experience in the FX industry would be advantageous- Proven track record of successfully leading and motivating teams- Strong analytical skills and attention to detail- Excellent communication and interpersonal skillsPlease note that the package details were not provided in the job description. You will be responsible for managing marketing teams in various countries under the supervision of the Director of APAC. Your key responsibilities will include:- Establishing the marketing team structure and leading the team to achieve goals and project milestones- Planning and developing lead acquisition campaigns to achieve lead quantity and lead quality targets- Developing a go-to-market plan for potential new markets- Creating a retention marketing strategy to increase repeat customers- Managing branding marketing for local and regional marketing activities such as promotions, online marketing, CRM, and events- Developing a digital marketing strategy including SEO/SEM, database, and social media- Evaluating the effectiveness of each marketing channel and optimizing the results- Conducting market research to identify trends and insights in recent technology and market- Collaborating with agencies and other vendor partners- Utilizing CRM system to evaluate customers data and activities- Researching and analyzing market trends to adjust business strategy- Forecasting marketing activities and managing budgets to achieve targets- Adhering to and implementing corporate culture across different countriesQualifications required for this role are:- Bachelors degree or above in Marketing, PR, or Communication- Minimum 3-5 years of experience in the finance industry- Experience in the FX industry would be advantageous- Proven track record of successfully leading and motivating teams- Strong analytical skills and attention to detail- Excellent communication and interpersonal skillsPlease note that the package details were not provided in the job description.

Keyskills :
MarketingSEOSEMMarket researchAnalytical skillsCommunication skillsInterpersonal skillsLead acquisition campaignsGotomarket planRetention marketing strategyBranding marketingDigital marketing strategy