Digital Product Marketing Manager

Job Description

As a Product Marketing Manager at UWorld, you will play a crucial role in leading product marketing and digital marketing strategy for one or more verticals. Your primary focus will be on driving strategic digital marketing efforts to increase awareness, showcase the benefits of our educational tools, and convert leads into paying customers. The ideal candidate for this role is data-driven, results-oriented, and adept at translating insights into actionable marketing strategies.**Key Responsibilities:**- Oversee the production of effective email and digital marketing campaigns- Manage SEO and SEM strategy for assigned verticals- Develop and manage social media content creation strategy- Measure and report on marketing metrics regularly- Define an annual product marketing strategy- Conduct comprehensive market research including competitive analysis- Define buyer personas, target markets, and buying cycles- Recommend product pricing based on industry trends- Enforce UWorld brand standards- Define and refine product differentiators and market positioning**Qualifications:**- Bachelors degree in marketing, business, communications, or a related field required; masters degree preferred- 7 years of experience in a similar role leading digital marketing strategy- Demonstrable experience in growth marketing, content marketing, and social media marketing- Strong familiarity with SEO and SEM best practices- Experience with marketing automation tools and platforms- Excellent written, verbal, and interpersonal communication skills- Ability to work effectively in a team environment with competing priorities- Exceptional attention to detail and organizational skills- Strong analytical skills with the ability to define and report metrics of successAt UWorld, we are a worldwide leader in online test prep with a mission to help students prepare for high-stakes examinations. If you are a proactive and driven individual with a passion for digital marketing and product strategy, we invite you to join our team and make a difference in the education industry. As a Product Marketing Manager at UWorld, you will play a crucial role in leading product marketing and digital marketing strategy for one or more verticals. Your primary focus will be on driving strategic digital marketing efforts to increase awareness, showcase the benefits of our educational tools, and convert leads into paying customers. The ideal candidate for this role is data-driven, results-oriented, and adept at translating insights into actionable marketing strategies.**Key Responsibilities:**- Oversee the production of effective email and digital marketing campaigns- Manage SEO and SEM strategy for assigned verticals- Develop and manage social media content creation strategy- Measure and report on marketing metrics regularly- Define an annual product marketing strategy- Conduct comprehensive market research including competitive analysis- Define buyer personas, target markets, and buying cycles- Recommend product pricing based on industry trends- Enforce UWorld brand standards- Define and refine product differentiators and market positioning**Qualifications:**- Bachelors degree in marketing, business, communications, or a related field required; masters degree preferred- 7 years of experience in a similar role leading digital marketing strategy- Demonstrable experience in growth marketing, content marketing, and social media marketing- Strong familiarity with SEO and SEM best practices- Experience with marketing automation tools and platforms- Excellent written, verbal, and interpersonal communication skills- Ability to work effectively in a team environment with competing priorities- Exceptional attention to detail and organizational skills- Strong analytical skills with the ability to define and report metrics of successAt UWorld, we are a worldwide leader in online test prep with a mission to help students prepare for high-stakes examinations. If you are a proactive and driven individual with a passion for digital marketing and product strategy, we invite you to join our team and make a difference in the education industry.

Keyskills :
Digital MarketingProduct MarketingSEOSEMSocial Media MarketingContent MarketingMarket ResearchMarketing StrategyEmail MarketingGoogle AnalyticsMarketing AutomationGoogle Search Console