Marketing Platform Auto Senior Analyst

Job Description

Role Overview:As a Marketing Platform Auto Senior Analyst at Accenture, you will be responsible for leading the technical implementation of CRM campaigns, ensuring code quality and deliverability, and collaborating closely with marketing, design, and data teams to deliver best-in-class customer experiences. Your role will involve managing and optimizing marketing processes and systems to improve marketing efficiency and effectiveness.Key Responsibilities:- Develop responsive, accessible, and dynamic HTML emails and landing pages optimized for cross-client compatibility- Build and manage campaigns in platforms such as Adobe Campaign Standard, Braze, or similar systems- Serve as the technical lead for the CRM development team; review code, enforce standards, and guide best practices- Conduct QA for campaign rendering, tracking, and data flows related to creative/HTML/personalization- Evaluate and implement new tools, automation techniques, and platform capabilitiesQualifications Required:- Bachelors degree in computer science, Information Technology, or a related field (or equivalent experience)- Experience with template frameworks and modular coding for scalable email design systems- Knowledge of version control systems (e.g., Git)- Familiarity with A/B testing, segmentation strategies, and customer journey orchestration- Understanding of marketing data flows and CRM database structures- Familiarity with REST APIs, JSON, and data integrations within CRM ecosystemsAbout Accenture:Accenture is a global professional services company with leading capabilities in digital, cloud, and security. With over 784,000 employees serving clients in more than 120 countries, Accenture offers Strategy and Consulting, Technology and Operations services, and Accenture Song powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Accenture embraces the power of change to create value and shared success for clients, people, shareholders, partners, and communities. Visit www.accenture.com for more information. Role Overview:As a Marketing Platform Auto Senior Analyst at Accenture, you will be responsible for leading the technical implementation of CRM campaigns, ensuring code quality and deliverability, and collaborating closely with marketing, design, and data teams to deliver best-in-class customer experiences. Your role will involve managing and optimizing marketing processes and systems to improve marketing efficiency and effectiveness.Key Responsibilities:- Develop responsive, accessible, and dynamic HTML emails and landing pages optimized for cross-client compatibility- Build and manage campaigns in platforms such as Adobe Campaign Standard, Braze, or similar systems- Serve as the technical lead for the CRM development team; review code, enforce standards, and guide best practices- Conduct QA for campaign rendering, tracking, and data flows related to creative/HTML/personalization- Evaluate and implement new tools, automation techniques, and platform capabilitiesQualifications Required:- Bachelors degree in computer science, Information Technology, or a related field (or equivalent experience)- Experience with template frameworks and modular coding for scalable email design systems- Knowledge of version control systems (e.g., Git)- Familiarity with A/B testing, segmentation strategies, and customer journey orchestration- Understanding of marketing data flows and CRM database structures- Familiarity with REST APIs, JSON, and data integrations within CRM ecosystemsAbout Accenture:Accenture is a global professional services company with leading capabilities in digital, cloud, and security. With over 784,000 employees serving clients in more than 120 countries, Accenture offers Strategy and Consulting, Technology and Operations services, and Accenture Song powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Accenture embraces the power of change to create value and shared success for clients, people, shareholders, partners, and communities. Visit www.accenture.com for more information.

Keyskills :
Marketing OperationsHTMLCSSJavaScriptData analysisJSONQA testingTechnical LeadershipQuality AssuranceAdobe Campaign ClassicCRM workflowsREST APIs