Marketing Strategist

Job Description

As a Marketing Manager at Kovai.Co, you will play a crucial role in driving demand generation, organic growth, and brand positioning for Document360. You will work onsite in Coimbatore, focusing on developing and executing a holistic digital marketing strategy to achieve measurable impact across the customer journey.Key Responsibilities:- Develop and execute a holistic digital marketing strategy focused on organic growth, inbound demand, and product-led acquisition.- Own and scale SEO as a primary growth engine, including keyword strategy, technical SEO, content optimization, and authority building.- Lead content marketing initiatives such as blogs, guides, case studies, and landing pages aligned with user intent and product value.- Drive website performance improvements, optimizing user journeys, conversion paths, and on-site engagement.- Plan and execute lifecycle marketing campaigns, including email nurturing, onboarding flows, and retention programs.- Manage and grow Document360s presence across key social platforms focusing on B2B engagement and thought leadership.- Collaborate with product and sales teams to align messaging, positioning, and go-to-market strategies.- Build and optimize conversion funnels from awareness to activation, leveraging experimentation and A/B testing.- Analyze marketing performance using tools like GA4, Search Console, and SEO platforms; translate insights into actionable improvements.- Contribute to brand positioning and narrative, ensuring consistency across all touchpoints.- Identify and implement AI-driven tools and workflows to enhance content creation, SEO performance, and campaign efficiency.Requirements:- Proven experience in a B2B SaaS marketing role.- Strong expertise in SEO, content strategy, and inbound marketing.- Solid understanding of the full customer lifecycle: acquisition, activation, retention, and expansion.- Hands-on experience with analytics tools such as GA4, Search Console, and SEO platforms like SEMrush or Ahrefs.- Experience in email marketing, lifecycle campaigns, and marketing automation.- Ability to translate data into insights and actionable strategies.- Strong communication skills with the ability to work cross-functionally.- Comfortable operating in a fast-paced, experiment-driven environment.Success Metrics:- Consistent growth in organic traffic, signups, and product adoption.- Improved conversion rates across key funnels.- High-performing content that drives measurable business outcomes.- Strong alignment between marketing, product, and sales teams.- Scalable and efficient marketing systems powered by data and experimentation.Kovai.Co is committed to equal opportunities and creating a workforce that reflects the diversity of our society. We believe in fostering a culture of belonging and respect for all individuals, standing firmly against discrimination to ensure equal chances for everyone to build successful careers. As a Marketing Manager at Kovai.Co, you will play a crucial role in driving demand generation, organic growth, and brand positioning for Document360. You will work onsite in Coimbatore, focusing on developing and executing a holistic digital marketing strategy to achieve measurable impact across the customer journey.Key Responsibilities:- Develop and execute a holistic digital marketing strategy focused on organic growth, inbound demand, and product-led acquisition.- Own and scale SEO as a primary growth engine, including keyword strategy, technical SEO, content optimization, and authority building.- Lead content marketing initiatives such as blogs, guides, case studies, and landing pages aligned with user intent and product value.- Drive website performance improvements, optimizing user journeys, conversion paths, and on-site engagement.- Plan and execute lifecycle marketing campaigns, including email nurturing, onboarding flows, and retention programs.- Manage and grow Document360s presence across key social platforms focusing on B2B engagement and thought leadership.- Collaborate with product and sales teams to align messaging, positioning, and go-to-market strategies.- Build and optimize conversion funnels from awareness to activation, leveraging experimentation and A/B testing.- Analyze marketing performance using tools like GA4, Search Console, and SEO platforms; translate insights into actionable improvements.- Contribute to brand positioning and narrative, ensuring consistency across all touchpoints.- Identify and implement AI-driven tools and workflows to enhance content creation, SEO performance, and campaign efficiency.Requirements:- Proven experience in a B2B SaaS marketing role.- Strong expertise in SEO, content strategy, and inbound marketing.- Solid understanding of the full customer lifecycle: acquisition, activation, retention, and expansion.- Hands-on experience with analytics tools such as GA4, Search Console, and SEO platforms like SEMrush or Ahrefs.- Exp

Keyskills :
SEOContent StrategyInbound MarketingAnalyticsEmail MarketingMarketing Automation