Organic Search (SEO) Assistant Marketing Manager

Job Description

Role Overview:You will be responsible for developing, implementing, and refining the Organic Search (SEO) activity for Fidelity International (FIL) in Gurgaon. Your role will involve connecting with prospects looking for Personal Investing Products and Services to maximize exposure during GPS campaign periods, leading to prospect acquisition growth.Key Responsibilities:- Assist in the development and implementation of Search strategy, rolling SEO plan, and associated channel forecast to generate prospect demand for new prospect acquisition.- Drive SEO performance by staying updated on industry trends, competitor tactics, and best practices, and sharing insights with business teams for implementing SEO best practices.- Prioritize and manage an ongoing roadmap of SEO activities to drive optimal visibility, efficiencies, and conversion rates.- Collaborate with the PPC Assistant Manager to develop and deploy an integrated Search approach.- Conduct regular detailed keyword research, analyze competitor strategies, and integrate findings into the SEO plan.- Monitor and report on SEO performance, making data-driven recommendations for improvement.Qualification Required:- Proven SEO experience managing large B2C websites with technical SEO knowledge being advantageous.- Proficiency in using analytics/SEO tools for performance insight and reporting.- Excellent written and verbal communication skills for conveying information effectively to stakeholders.- Strong organizational skills, ability to manage multiple projects simultaneously, and focus on personal development to keep up with industry trends and best practices.- Experience working within Financial Services and understanding of UK FCA compliance requirements would be advantageous.Additional Details:Fidelity International (FIL) provides investment services and retirement expertise globally, helping clients build better financial futures for over 50 years. The Customer Growth and Retention Marketing Team at FIL plays a crucial role in accelerating revenue generated from Prospects, Investors, and Members. By attracting new prospects and retaining customers, the team aims to become the preferred Pension and Investment Platform for customers. Joining the team means being part of delivering an exciting vision where investing becomes more than a financial decision, empowering customers to build the life they want. Role Overview:You will be responsible for developing, implementing, and refining the Organic Search (SEO) activity for Fidelity International (FIL) in Gurgaon. Your role will involve connecting with prospects looking for Personal Investing Products and Services to maximize exposure during GPS campaign periods, leading to prospect acquisition growth.Key Responsibilities:- Assist in the development and implementation of Search strategy, rolling SEO plan, and associated channel forecast to generate prospect demand for new prospect acquisition.- Drive SEO performance by staying updated on industry trends, competitor tactics, and best practices, and sharing insights with business teams for implementing SEO best practices.- Prioritize and manage an ongoing roadmap of SEO activities to drive optimal visibility, efficiencies, and conversion rates.- Collaborate with the PPC Assistant Manager to develop and deploy an integrated Search approach.- Conduct regular detailed keyword research, analyze competitor strategies, and integrate findings into the SEO plan.- Monitor and report on SEO performance, making data-driven recommendations for improvement.Qualification Required:- Proven SEO experience managing large B2C websites with technical SEO knowledge being advantageous.- Proficiency in using analytics/SEO tools for performance insight and reporting.- Excellent written and verbal communication skills for conveying information effectively to stakeholders.- Strong organizational skills, ability to manage multiple projects simultaneously, and focus on personal development to keep up with industry trends and best practices.- Experience working within Financial Services and understanding of UK FCA compliance requirements would be advantageous.Additional Details:Fidelity International (FIL) provides investment services and retirement expertise globally, helping clients build better financial futures for over 50 years. The Customer Growth and Retention Marketing Team at FIL plays a crucial role in accelerating revenue generated from Prospects, Investors, and Members. By attracting new prospects and retaining customers, the team aims to become the preferred Pension and Investment Platform for customers. Joining the team means being part of delivering an exciting vision where investing becomes more than a financial decision, empowering customers to build the life they want.

Keyskills :
Organic SearchSEOSearch MarketingPPCPerformance AnalysisCommunication SkillsProject ManagementCampaign ManagementAnalyticsCompetitor AnalysisKeyword Research