Performance Marketing

Job Description

You will be primarily responsible for managing and optimizing paid marketing campaigns across various channels such as Google, Meta, ASA, Unity, AppLovin, Liftoff, etc. to drive user acquisition and engagement. Your tasks will include monitoring key performance metrics like ROAS, CAC, LTV, CTR, and conversion rates to ensure that campaigns meet growth and efficiency targets. Regular data analysis will be conducted by you to identify trends, insights, and opportunities for improvement. Collaboration with the founder-led marketing team is essential to align campaigns with the overall strategy and business goals. Additionally, overseeing marketing creatives (ads, visuals, copy, playables) to ensure their engagement and effectiveness will be part of your responsibilities. Running A/B tests and experimenting with new campaign ideas will be crucial for continuously improving performance. Finally, you will prepare concise reports and dashboards to communicate campaign results and learnings to senior management.What we want to see in your experience:- 2 years of experience in Performance marketing (mandatory)- Proven success in managing paid marketing campaigns with measurable results- Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics- Ability to translate data into actionable insights and strategies- Experience collaborating within a founder-led marketing function- Creativity in overseeing marketing creativesIn you as a colleague, we are looking for:- Ability to collaborate and meet deadlines- Self-driven, responsible, and curious to learn- Passionate- Attention to detail- Excellent in English, written and spokenPlease note: This position is for one of Playdawns clients, and successful candidates will be hired directly by the client, not by Playdawn.Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success. You will be primarily responsible for managing and optimizing paid marketing campaigns across various channels such as Google, Meta, ASA, Unity, AppLovin, Liftoff, etc. to drive user acquisition and engagement. Your tasks will include monitoring key performance metrics like ROAS, CAC, LTV, CTR, and conversion rates to ensure that campaigns meet growth and efficiency targets. Regular data analysis will be conducted by you to identify trends, insights, and opportunities for improvement. Collaboration with the founder-led marketing team is essential to align campaigns with the overall strategy and business goals. Additionally, overseeing marketing creatives (ads, visuals, copy, playables) to ensure their engagement and effectiveness will be part of your responsibilities. Running A/B tests and experimenting with new campaign ideas will be crucial for continuously improving performance. Finally, you will prepare concise reports and dashboards to communicate campaign results and learnings to senior management.What we want to see in your experience:- 2 years of experience in Performance marketing (mandatory)- Proven success in managing paid marketing campaigns with measurable results- Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics- Ability to translate data into actionable insights and strategies- Experience collaborating within a founder-led marketing function- Creativity in overseeing marketing creativesIn you as a colleague, we are looking for:- Ability to collaborate and meet deadlines- Self-driven, responsible, and curious to learn- Passionate- Attention to detail- Excellent in English, written and spokenPlease note: This position is for one of Playdawns clients, and successful candidates will be hired directly by the client, not by Playdawn.Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.

Keyskills :
Data AnalysisAnalytical SkillsCollaborationCreativityPerformance MarketingPaid Marketing CampaignsAB TestingMarketing Creatives