Product Marketing Engineer

Job Description

As a Market Development & Strategy specialist, you will be responsible for identifying and prioritizing new Protection design opportunities across various segments such as Industrial, Telecom, Consumer Electronics, and Automotive. You will conduct competitive product and pricing analysis to develop differentiated positioning and battle cards. Tracking and analyzing regional electronics manufacturing trends will be crucial to identify white-space opportunities.Your key responsibilities will include engaging directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage. You will support field sales and rep channels with technical selling by providing interface-specific protection recommendations, parametric comparisons, and application guidance. Managing the design-win pipeline in Salesforce will also be part of your role, where you will maintain opportunity hygiene, track design-in status, and flag risks or acceleration points to management.In terms of Sales Enablement & Collateral, you will develop targeted sales tools such as application notes, competitive comparison documents, product selection guides, and training decks. Conducting product and technology training for distribution and rep partners across the region will be essential. Moreover, creating demand generation content for key verticals to support push-pull channel strategy is also a key aspect of this role.Your role will involve acting as the regional field voice to the global Business Unit, where you will surface competitive threats, unmet application needs, and pricing gaps. Collaborating with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs will be crucial. Additionally, participating in customer calls, rep reviews, and periodic business reviews with distribution partners will be part of your responsibilities.Qualifications Required:- Bachelors degree in Electronics / Electrical Engineering- 36 years of experience in semiconductor applications engineering, product marketing, or technical business development- Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred- Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus- Proficiency in Salesforce CRM or equivalent pipeline management tools- Strong technical communication skills able to present to both design engineers and procurement/business stakeholders- Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus- Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)- Experience presenting at industry events or authoring technical marketing content- Willingness to travel up to 25%No additional details about the company were provided in the job description. As a Market Development & Strategy specialist, you will be responsible for identifying and prioritizing new Protection design opportunities across various segments such as Industrial, Telecom, Consumer Electronics, and Automotive. You will conduct competitive product and pricing analysis to develop differentiated positioning and battle cards. Tracking and analyzing regional electronics manufacturing trends will be crucial to identify white-space opportunities.Your key responsibilities will include engaging directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage. You will support field sales and rep channels with technical selling by providing interface-specific protection recommendations, parametric comparisons, and application guidance. Managing the design-win pipeline in Salesforce will also be part of your role, where you will maintain opportunity hygiene, track design-in status, and flag risks or acceleration points to management.In terms of Sales Enablement & Collateral, you will develop targeted sales tools such as application notes, competitive comparison documents, product selection guides, and training decks. Conducting product and technology training for distribution and rep partners across the region will be essential. Moreover, creating demand generation content for key verticals to support push-pull channel strategy is also a key aspect of this role.Your role will involve acting as the regional field voice to the global Business Unit, where you will surface competitive threats, unmet application needs, and pricing gaps. Collaborating with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs will be crucial. Additionally, participating in customer calls, rep reviews, and periodic business reviews with distribution partners will be part of your responsibilities.Qualifications Required:- Bachelors degree in Electronics / Electrical Engineering- 36 years of experience in semiconductor applic

Keyskills :
Market DevelopmentStrategyCompetitive analysisSales EnablementCollateral DevelopmentProduct marketingSalesforce CRMTechnical communicationMicrosoft OfficeAutomotive electronicsProtection designCrossFunctional CollaborationSemiconductor applica