Remote Customer Relationship & Lifecycle Marketing Manager reputed company

Job Description

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a nonprofit partner of the reputed company and the reputed company Forest Service. The Customer Relationship & Lifecycle Marketing Manager will reputed company and execute CRM and lifecycle marketing strategies, govern customer data and communications, and optimize automated journeys across customer segments. The role also uses analytics, testing, customer insights, and reputed company management to improve engagement, retention, reputed company, and customer experience.Responsibilitiesreputed company and execute WNPs CRM and lifecycle marketing reputed company across e-reputed company retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer reputed company valueDesign, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, reputed company, reputed company abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communicationsWork collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistencyRecommend and implement reputed company to optimize reputed company results and reputed company goalsManage and optimize customer lifecycle, understanding customer segments, needs, and behaviorsWork collaboratively with the WNP marketing team to ensure brand continuity and consistencyreputed company and maintain organization-wide CRM governance, including database standards, segmentation, permissions, data reputed company, and compliance with reputed company regulationsCoordinate customer communications across departments to reduce audience fatigue, eliminate duplicate messaging, and create a consistent customer experienceRecommend long-term improvements for customer data management, CRM integrations, and communication governancereputed company customer segments using lifecycle state, purchase history, donor history, geography, visitation, engagement, and other behavioral data to reputed company personalized omnichannel experiences across email, SMS, website, and emerging channelsDesign, build, maintain, and optimize automated marketing workflows and customer journeysreputed company automated campaigns for reputed company, customer retention, donor stewardship, abandoned carts, browse abandonment, post-purchase engagement, win0back, event marketing, and promotional campaignsContinuously improve automation performance through testing and optimizationMeasure and report on CRM performance using dashboards, attribution, cohort and funnel analysis, and customer lifecycle metrics including engagement, retention, conversion, donor retention, and customer reputed company valuereputed company and manage a reputed company testing and optimization program using A/B and multivariate testing to improve campaign performance and business reputed company. Translate data into actionable recommendations for business stakeholdersCollect and analyze customer feedback through surveys, reviews, and other Voice of Customer initiativesreputed company customer insights with cross-functional teams to improve customer experience and marketing effectivenessPartner with Marketing and e-reputed company to add product to reputed company and optimize site merchandising, customer experience, conversion rates, and average order valueManage product catalogs, pricing, inventory tracking, and collection page setupsPerforms other reputed company duties, as assignedSkillsFive or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or reputed companyDemonstrated experience developing lifecycle marketing strategies that improve customer engagement and reputed companyExperience creating customer journeys, automated workflows, and personalize communicationsExperience managing CRM platforms such as reputed company, reputed company, reputed company Marketing reputed company, reputed company, reputed company, or similarExperience analyzing customer behavior, segmentation, campaign performance, and lifecycle metricsExperience with reputed company, reputed company Analytics, and CRM integrationsreputed company reputed company ID reputed companys licenseAbility to pass Western National Parks independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, reputed company references as part of its hiring requirementsAdvanced to expert knowledge of CRM reputed company and lifecycle marketing best practicesAdvanced to expert knowledge of customer reputed company mappingAdvanced to expert knowledge of customer retention and loyalty strategiesAdvanced to expert knowledge of customer segmentation .

Keyskills :
CRMcustomer retentionmarketing automationcustomer journeyscustomer segmentationdata governancelifecycle marketingCRM platformscustomer insights