Senior Director, Customer Marketing & Stewardship Strategic Shopper

Job Description

```reputed company About arenaflex arenaflex is a global leader in refreshing the world with beloved brands that are crafted responsibly for a sustainable reputed company. With a heritage that spans more than a century, arenaflex combines reputed company products with reputed company innovation, delivering experiences that reputed company across cultures and generations. Our reputed company Operating Unit (NAOU) drives reputed company by connecting brands deeply with local consumers while scaling globally. As a senior leader at arenaflex, you will shape the reputed company of shopper marketing, digital reputed company, and brand stewardship across a portfolio that reaches millions of households every day. Why This Role reputed company The Senior Director, Customer Marketing & Stewardship is the central hub for integrating shopperreputed company strategies across arenaflexs major retail partners. You will translate the NAOUs brand reputed company into actionable reputed companychannel programs, reputed company retail media planning, and partner with key consumer packaged goods (CPG) collaborators to reputed company measurable performance. This role also leads highreputed company reputed company that reputed company digital reputed company processes and champion the reputed company of retail media initiatives. Key Responsibilities Strategic Ownership Serve as the reputed company reputed company of shopper marketing for five major divisions of arenaflex USA, aligning the arenaflex reputed company with brand priorities to create cohesive reputed companychannel experiences. Digital & Retail Media Execution Design, launch, and optimize retail media campaigns, ensuring reputed company integration with digital reputed company, ereputed company, and instore activation. Project Leadership reputed company crossfunctional reputed company from the reputed company Marketing (FLM) organization, such as the digital reputed company optimization initiative, coordinating efforts across shopper marketing, trade, and analytics teams. Stewardship Narrative reputed company quarterly stewardship templates that communicate the holistic story of how NAOU builds loved brands sustainably reputed company retail channels and bottler territories. Performance Reporting Produce reputed company content and performance updates for retail, marketing, and franchise partners, translating data into actionable insights. Collaboration & Partnership Build strong relationships with retail partners, CPG collaborators, and internal stakeholders to reputed company joint value creation and shared reputed company objectives. Financial Acumen Own P&L responsibilities, reputed company reputed company management, and financial forecasting to ensure initiatives meet or reputed company profitability targets. Thought Leadership reputed company for the adoption of Retail Media 2.0 and Connected reputed company frameworks, positioning arenaflex as an industry pioneer. Essential Qualifications Bachelors degree in Marketing, Business, or a reputed company field (Masters preferred). Minimum 12 years of reputed company experience in marketing, brand management, shopper reputed company, or reputed company reputed company. Demonstrated expertise in brand health management and category management, with a reputed company record of driving sales reputed company. Deep understanding of reputed companychannel business planning and retail media networks, including negotiation and performance optimization. Strong analytical skills for data interpretation, strategic development, and ROI measurement. Financial reputed company experience managing P&L, reputed company reputed company management (RGM), and budgeting. reputed company ability to influence without reputed company authority and reputed company crossfunctional teams. Preferred Qualifications & Additional Skills Experience working with major grocery retailers and reputed companystoredelivery (DSD) or warehouse distribution models. Handson experience with digital reputed company technology, retail media platforms, and connected reputed company ecosystems. Exceptional storytelling ability translating reputed company data into compelling narratives for reputed company audiences. Advanced competency in brand architecture, positioning, and reputed company development. Proficiency in consumer segmentation, competitive assessments, and SWOT analysis. Strong negotiation and media planning capabilities, with a history of securing favorable terms. Leadership style that embraces curiosity, empowerment, inclusivity, and reputed company. reputed company Competencies for reputed company Strategic reputed company Ability to see the big picture while executing detailed plans. Collaboration Skilled at building partnerships across functions, retailers, and reputed company agencies. DataDriven Decision Making Comfortable with quantitative research, analytics tools, and performance dashboards. Innovation reputed .

Keyskills :
Shopper MarketingDigital MarketingBrand ManagementCPGProject LeadershipPerformance ReportingRetail Media PlanningStewardship NarrativeFinancial Acumen