Senior Email Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing high-quality B2B and B2C acquisition programs, campaigns, and activities across our online platforms. Your key responsibilities will include:- Managing email marketing campaigns from beginning to end, including plan development, targeting, setup, implementation, and reporting/analysis.- Initiating and managing lead nurturing programs to accelerate prospect movement through the demand generation funnel.- Utilizing strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.- Planning, executing, and measuring experiments and conversion tests.- Analyzing data and making smart recommendations to increase traffic, the number of quality leads, and conversion rates.- Using benchmark data from internal and external sources, as well as researching and evaluating market behavior, trends, and competitors to identify opportunities for improvement.- Developing and measuring key metrics around the business, including deliverability, user acquisition, conversion rates, account engagement, and engagement rates.- Designing, developing, and maintaining regular reporting on the performance of all digital marketing campaigns and assessing them against goals (ROI and KPIs).- Collaborating effectively with US-based stakeholders to align on strategies and execution.Your qualifications should include:- Proven experience in digital marketing, with a focus on email marketing, lead nurturing, and campaign analysis.- Strong analytical skills and the ability to interpret data to drive actionable insights.- Excellent communication and collaboration skills to work effectively with stakeholders.If you are looking for a dynamic role where you can utilize your digital marketing expertise to drive business growth and engagement, we would love to hear from you. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing high-quality B2B and B2C acquisition programs, campaigns, and activities across our online platforms. Your key responsibilities will include:- Managing email marketing campaigns from beginning to end, including plan development, targeting, setup, implementation, and reporting/analysis.- Initiating and managing lead nurturing programs to accelerate prospect movement through the demand generation funnel.- Utilizing strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.- Planning, executing, and measuring experiments and conversion tests.- Analyzing data and making smart recommendations to increase traffic, the number of quality leads, and conversion rates.- Using benchmark data from internal and external sources, as well as researching and evaluating market behavior, trends, and competitors to identify opportunities for improvement.- Developing and measuring key metrics around the business, including deliverability, user acquisition, conversion rates, account engagement, and engagement rates.- Designing, developing, and maintaining regular reporting on the performance of all digital marketing campaigns and assessing them against goals (ROI and KPIs).- Collaborating effectively with US-based stakeholders to align on strategies and execution.Your qualifications should include:- Proven experience in digital marketing, with a focus on email marketing, lead nurturing, and campaign analysis.- Strong analytical skills and the ability to interpret data to drive actionable insights.- Excellent communication and collaboration skills to work effectively with stakeholders.If you are looking for a dynamic role where you can utilize your digital marketing expertise to drive business growth and engagement, we would love to hear from you.

Keyskills :
Digital MarketingB2BB2CEmail MarketingAnalytical SkillsData AnalysisMarket ResearchReportingLead NurturingExperimentationConversion TestingMetrics Measurement