Senior Manager - Marketing (Farm - Including Livestock & Non-Farm)

Job Description

Role Overview: As the Senior Manager Marketing for SHG-based microenterprises under the Indira Mahila Shakti (IMS) program, you will be responsible for driving market outreach and demand generation for a diverse portfolio of farm, off-farm, and non-farm products. Your role is crucial in enhancing visibility, creating sustained demand, and building robust market channels, both offline and digital, for SHG products. Working within the State Program Management Unit (PMU) at SERP, you will formulate and execute integrated marketing strategies, lead brand storytelling, develop channel partnerships, and enable SHG enterprises to reach local, national, and international markets. Your role reports to the Team Leader, PMU IMS, and involves close collaboration with branding, enterprise, and sectoral teams.Key Responsibilities:- Lead the development and execution of a comprehensive state-wide marketing strategy for SHG products across farm, off-farm, and non-farm sectors.- Design integrated marketing campaigns combining offline, digital, and community-based outreach models.- Develop category-wise entry into marketing strategies to position IMS products in rural and urban markets.- Facilitate buyer linkages, retail tie-ups, institutional sales, and public procurement of SHG products.- Collaborate with branding and product standardization teams to ensure cohesive market presence and customer value.- Guide the development of product catalogues, story-telling content, and marketing toolkits for field teams.- Build capacities of district marketing personnel and SHG producers in sales, communication, negotiation, and customer engagement.Qualifications:- Postgraduate degree in Marketing, Agri-Business, Rural Management, or Business Administration.- Preference for candidates with certifications in digital marketing, e-commerce, product strategy, or rural enterprise promotion.Additional Company Details:The position offers a contractual appointment for a fixed term of three years with a consolidated monthly remuneration in the range of 1,00,0001,25,000, depending on experience and qualification. Experience:- Preferably 10 years in product marketing and value chain development.- At least 5 years of experience in rural marketing, FMCG, agribusiness.- Proven ability in digital marketing, retail tie-ups, institutional sales, and public procurement integration. Role Overview: As the Senior Manager Marketing for SHG-based microenterprises under the Indira Mahila Shakti (IMS) program, you will be responsible for driving market outreach and demand generation for a diverse portfolio of farm, off-farm, and non-farm products. Your role is crucial in enhancing visibility, creating sustained demand, and building robust market channels, both offline and digital, for SHG products. Working within the State Program Management Unit (PMU) at SERP, you will formulate and execute integrated marketing strategies, lead brand storytelling, develop channel partnerships, and enable SHG enterprises to reach local, national, and international markets. Your role reports to the Team Leader, PMU IMS, and involves close collaboration with branding, enterprise, and sectoral teams.Key Responsibilities:- Lead the development and execution of a comprehensive state-wide marketing strategy for SHG products across farm, off-farm, and non-farm sectors.- Design integrated marketing campaigns combining offline, digital, and community-based outreach models.- Develop category-wise entry into marketing strategies to position IMS products in rural and urban markets.- Facilitate buyer linkages, retail tie-ups, institutional sales, and public procurement of SHG products.- Collaborate with branding and product standardization teams to ensure cohesive market presence and customer value.- Guide the development of product catalogues, story-telling content, and marketing toolkits for field teams.- Build capacities of district marketing personnel and SHG producers in sales, communication, negotiation, and customer engagement.Qualifications:- Postgraduate degree in Marketing, Agri-Business, Rural Management, or Business Administration.- Preference for candidates with certifications in digital marketing, e-commerce, product strategy, or rural enterprise promotion.Additional Company Details:The position offers a contractual appointment for a fixed term of three years with a consolidated monthly remuneration in the range of 1,00,0001,25,000, depending on experience and qualification. Experience:- Preferably 10 years in product marketing and value chain development.- At least 5 years of experience in rural marketing, FMCG, agribusiness.- Proven ability in digital marketing, retail tie-ups, institutional sales, and public procurement integration.

Keyskills :
MarketingDigital MarketingProduct StrategyMarket AccessInstitutional SalesProduct MarketingAgribusinessSalesCommunicationNegotiationCustomer EngagementMarket AnalysisCapacity BuildingMonitoringReportingCoordinationEcommerceRural Enterpris