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Adobe Analytics

9.00 to 13.00 Years   Bangalore   21 Feb, 2023
Alphacom Systems and Solutions Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryRs 22 - 30 Lakh/Yr
IndustryIT - Software
Functional AreaDBA / Datawarehousing
EmploymentTypeFull-time

Job Description

    9 years to 13 years of relevant experience, urgent requirementJob Responsibilities
    1. Create SDR and BRD references - implementation plan, design data layer and Own end-to-end Implementation of Analytics solution.
    2. Implement, deploy measurement strategies, and manage setups for tools such as Adobe Analytics, Adobe Target, Marketing pixels via Adobe Launch.
    3. Hands-on experience and profound understanding of Adobe Analytics, Web SDK
    4. Exposure to Adobe Analytics functions like - Admin Configurations, Processing rules, Marketing Channel Set up, Report Suite Creation, configuring a launch property from scratch.
    5. Use of Adobe Analytics creating effective reporting dashboards in AA workspace which provide meaningful insights to customer.
    6. Good capability in finding and creating relevant accelerators.
    7. Manage the implementation and administration of tools e.g. Adobe Analytics, Adobe Launch,( and good to have Tealium/Ensighten/GTM knowledge).
    8. Sound knowledge of Report suites setup, Data configuration and collection setup, Data warehouse and data feeds setup
    9. Data Layer Implementation experience based on W3C CEDDL recommendations as well as EDDL
    10. Understand the underlying implementation principles needed for precise customer journey mapping in Adobe Analytics
    11. Architect robust and scalable digital data collection systems enabling marketeers and analysts to gain insights on user behavior and engagement.
    12. Translate business requirements into robust technical solutions capable of continually measuring the business outcomes
    13. Engagement with and consultation of product managers, marketing teams & business representatives while understanding their business requirements
    14. Enable necessary configurations for on-prem, 1st party and 3rd party data collection solutions on a given digital asset using a TMS and traditional approach
    15. Implement and manage setups for tools such as Adobe Analytics, Adobe Target, Marketing pixels via Adobe Launch
    16. Work in collaboration with Dev teams
    17. Audit the existing Analytics strategy and fine tune implementation as needed.
    18. Coordinate with stakeholders and write clear requirements for implementation.
    19. Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements.
    20. Act as an SME and key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor Support teams as well as with other cross functional teams when required.
    21. Support clients developers and third parties throughout the implementation process for smooth and collaborative execution
    22. Good understanding of Data regulations, Cookie consent management and consent-based marketing.

Keyskills :
webbrdw3cgtmsdkanalyticstealiumlaunchadobeceddlsdr

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