Analyst/Sr. Analyst/Specialist - Digital Content Development

Job Description

A career at our company is an ongoing journey of discovery: our 57,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.Position: Analyst/Sr. Analyst/Specialist Digital Content Development -Advanced Analytical franchiseJob Location - Electronic City Bangalore SCOPE OF RESPONSIBILITY:The Analyst/ Sr. Analyst will support the digital content development activities for the Advanced Analytical franchise of the Applied Solution division of the life science business.PURPOSE OF THE POSITIONThe person closely works with product managers and MarCom managers under Advanced Analytical franchise of Applied Solution division for content development in various communication channels to facilitate customer acquisition, conversion and improving awareness of analytical science products on sigmaaldrich.comESSENTIAL JOB FUNCTIONSResponsibilities will include:1. Product content DevelopmentResearch and understand scientific papers, reports, journals and other sources of scientific information.Develop scientific content for advanced analytical (AA) product detail pages (PDPs) implementing search engine optimization (SEO) strategies to continually improve web traffic, product visibility, product searchability, conversion and overall sales. Draft technical articles, product manuals, application guides and protocols.2. MarCom Content DevelopmentDevelop content for global print and digital marketing communication channels (brochures, emails, application notes, flyers, video storyboards, social media, press releases, product announcements, infographics)Develop marketing messages that are accurate, concise, brand-centric, and in the correct tone of voice.Work in close collaboration with Marcom Managers (Global & Regional), Product Managers and Segment Marketing to ensure accuracy and relevance of content.BASIC QUALIFICATIONSEducation:Masters degree/PhD in Analytical Chemistry / Analytical Instrumentation. Theoretical knowledge and hands-on experience of advanced analytical instruments.Experience:

• Experience of 2-6 years in the life science industry related to digital marketing / scientific content management,Marcom or some combination thereof.
• In-depth understanding of fundamental concepts in analytical chemistry and instrumentation such as Solid phase and Liquid-Liquid extraction methodology, High Performance Liquid Chromatography (HPLC), Thin Layer Chromatography (TLC), Gas Chromatography (GC), Titration (includes Karl Fischer), Ion Chromatography (IC), Atomic Spectroscopy; (ICP, AAS, XRF), Molecular Spectroscopy (UV/Vis, IR) and Nuclear Magnetic Resonance (NMR) spectroscopy is very essential.
• Prior research experience in analytical instrumentation technology / food chemistry is desirable.
• Understanding of key competitors within the advanced analytical technology in the applied solutions market.
• Experience in MarCom content development,search engine optimization (SEO) and google analytics is a plus

Technical Skills / Competencies:

• Thorough understanding of analytical chemistry and instrumentation concepts, research experiments and related scientific literature.
• Writing skills for marketing content development. Good at converting technical content into marketable content that is aimed at our audience & requirements.
• Ability to take conduct extensive scientific literature search and communicate complex topic in a clear and concise manner, using the appropriate voice for the advanced analytical customer segment.
• Excellent communication, organization and presentation skills. Understanding of Web analytics (specifically Google Analytics) and Search Engine Optimization (SEO) good practices.
• Good proficiency in MS Office.
• Ability to work independently with minimum guidance.

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!Curious Apply and find more information at https://jobs.vibrantm.com,

Keyskills :
high performance liquid chromatographylife science industrythin layer chromatographysearch engine optimizationnuclear magnetic resonanceweb trafficsocial mediaweb analyticssearch enginepress releases