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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Assitant Manager Brand Marketing Job Opportunity | RGF Professional Recruitment India JO- 190924- 201457Company overviewLeading ecommerce Giant.Job descriptionCustomer understanding Be the voice of the customer internally Understand needs - even those that the customers themselves may not realize Stay on top of changing trends and strategic priorities through in- depth data analysis to predict customer behavior Pricing Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting. Use discounting to drive portfolio mix and achieve strategic goalsMerchandising Develop and execute plans to showcase the right products Identify cross- selling and upselling opportunities Own the customer experience in the category - make navigation , discovery easier. Save the customer time Identify the parameters customers use to make decisions and ensure catalog richness Marketing Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels SEM , SEO , TV Commercials , etc. Understand SEM , SEO and Email marketing identify the right keywords , reduce SEM costs while increasing conversions of website visits to orders Promotions Create promotions to drive revenue , margins , etc. Own both creation and execution of promotions calendar including special occasions (Diwali , Valentine s day , etc.) Catalogue Own catalogue content creation lead catalogue photoshoot & content creation , drive this via internal catalogue & marketing teams Drive better conversions through catalogue improvement & enhancement basis customer insights Operations Work with internal sourcing , quality & design team to track key project milestones , ensure processes are followed for review & reporting of the same Work with buying and sourcing teams to plan inventory & inwarding as per requirement , ensure inventory sufficiency & reduce non- selling inventory,
Keyskills :
seo design keywords sem email buying analysis brand sourcing tv selling strategy mailmarketing contentcreation customerexperience dataanalysis brandmarketing voiceofthecustomer