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Associate Director - Customer Retention

6.00 to 10.00 Years   Bangalore   27 Apr, 2022
Purplle
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    AssociateDirector - Customer RetentionTargeting Industry - ecommerce.Roles & Responsibilities :- Create monthly strategies for the growth of revenue from existing users of the platform- Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases- Manage end-to-end ownership of monthly and quarterly promotional events to maximise revenue- Drive adoption, renewal and consumption of existing loyalty program members - Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing- Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated), tailoring communication to different customer segments identified through CRM tool and data warehouse - Work closely with the Acquisition team to build processes for customer onboarding process in the channel mix to maximise retention- Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimise re-engagement strategies- Work closely with Consumer Product and Customer Service teams to improve Post Order Experience and Customer Support Experience. Desired Skills & abilities :- 10+ years of experience in user management, consumer lifecycle or CRM roles in consumer-oriented businesses- A hustler and a leader with great attention to detail- A keen sense of ownership, speedy execution and resourcefulness- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans- Ability to develop strategies and measurable implications with strong analytical skills- Prior experience of managing and developing people and skills is a must- Prior experience of working with internet companies will be a plus- Candidates with MBA/PGDM in Marketing from a premier Indian/International B-School will be preferred,

Keyskills :
customer supportcustomer servicefinancecustomer relations

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