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Associate Director - Talent Branding

11.00 to 15.00 Years   Bangalore   24 Jun, 2021
Flipkart
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaGeneral / Other Software,SBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

  • Articulating the core promise of Flipkart to talent (EVP). Create the core and creative positioning of the brand.
  • Articulating & evangelizing the mployee Value Proposition (EVP)
  • Build and amplify the employment brand story across channels.
  • Design and measure employee experience in alignment with the core brand beliefs.
  • Channel Enhancement & maximization - Social, Recruitment Marketing, Offline etc.
  • Use the power of social media to create a strong attraction to the employer brand.
  • Supporting the HR team in building customized talent campaigns, online/ off-line
  • Build a metrics based channels strategy for now & the future that ensures that Flipkart s story has a high share of voice among our talent audience
  • Integration of all marketing channels for brand development: website traffic growth, campus events and social media marketing, events strategy etc.
Talent Brand Partnering
  • Development and ongoing management of recruitment marketing programs, campaigns that drive results to solve specific business challenges. Using Digital /online/ offline channels, to create business segment identity and transformation.
  • Use market research, advertising, communications (written & oral), brand research, metrics and tracking.
Knowledge and Skill Requirements:
  • Strong understanding of company brand and talent brand and understand and drive its impact on business.
  • Broad overall business acumen and knowledge of business
  • Understanding and skills in marketing and communications, including digital marketing and the ability to apply that in Talent Branding.
  • Ability to apply integrated marketing concepts, visual identity, brand strategy and positioning
  • Experience of digital and social channels to reach the desired audience
  • Deep understanding of audience segment (s) in the talent market
Data and analytical orientation to develop meaningful metrics Strong project management skills Thrive on working in intense, deliverable-driven and deadline-driven environment and ability to think in abstract and deliver in ambiguity. Passion for the subject of talent brandingTeams to collaborate/ leverage:
  • Internal communication team
  • Brand marketing
  • Public relations
  • All of HR
  • External Vendors
Posted On :Role Summary:The talent brand leader will be responsible for creating a strong and differentiated talent brand that makes current and potential employees excited to work at Flipkart. This includes creating and evangelizing the employee value proposition. Bringing the brand to life in candidate experience journeys, employee experience, brand touch points and creating employee brand ambassadors through storytelling.Key Responsibilities:
  • Articulating the core promise of Flipkart to talent (EVP). Create the core and creative positioning of the brand.
  • Articulating & evangelizing the mployee Value Proposition (EVP)
  • Build and amplify the employment brand story across channels.
  • Design and measure employee experience in alignment with the core brand beliefs.
  • Channel Enhancement & maximization - Social, Recruitment Marketing, Offline etc.
  • Use the power of social media to create a strong attraction to the employer brand.
  • Supporting the HR team in building customized talent campaigns, online/ off-line
  • Build a metrics based channels strategy for now & the future that ensures that Flipkart s story has a high share of voice among our talent audience
  • Integration of all marketing channels for brand development: website traffic growth, campus events and social media marketing, events strategy etc.
Talent Brand Partnering
  • Development and ongoing management of recruitment marketing programs, campaigns that drive results to solve specific business challenges. Using Digital /online/ offline channels, to create business segment identity and transformation.
  • Use market research, advertising, communications (written & oral), brand research, metrics and tracking.
Knowledge and Skill Requirements:
  • Strong understanding of company brand and talent brand and understand and drive its impact on business.
  • Broad overall business acumen and knowledge of business
  • Understanding and skills in marketing and communications, including digital marketing and the ability to apply that in Talent Branding.
  • Ability to apply integrated marketing concepts, visual identity, brand strategy and positioning
  • Experience of digital and social channels to reach the desired audience
  • Deep understanding of audience segment (s) in the talent market
Data and analytical orientation to develop meaningful metrics Strong project management skills Thrive on working in intense, deliverable-driven and deadline-driven environment and ability to think in abstract and deliver in ambiguity. Passion for the subject of talent brandingTeams to collaborate/ leverage:
  • Internal communication team
  • Brand marketing
  • Public relations
  • All of HR
  • External Vendors
,

Keyskills :
social media marketingsocial mediadrive resultsbrand strategyleading changemarket researchmedia marketingvisual identitybusiness acumendigital marketingbrandingidentity marketing

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