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Brand Communication- User Marketing Manager- Power Tools

5.00 to 9.00 Years   Bangalore   12 Jan, 2021
Bosch Group
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManufacturing
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Job DescriptionTrade Communication (Channel Partner Network)

  1. Responsible for leading the Brand communication team in Enhancing Brand awareness, provide after sales support with ATL & BTL activities in the Power Tool Markets
  2. Develop and execute Retail campaigns Pan India at Channel Partner outlets and showrooms
  3. Responsible for Conceptualizing and organizing Company Brand events and Tradeshows
  4. Responsible for Channel Partner Brand building activities
Digital Communication
  1. Develop Digital Marketing communication strategy
  2. Lead and implement e-newsletter, e-blast, mail, and other digital marketing programs and campaigns
  3. Responsible for leading the social media and digital marketing activities for Power Tools
  4. Responsbile for maintaining all external Power Tool websites and digital platforms
  5. Responsbile for complete content creation in E-commerce portal and digital platforms
  6. Online content development and release as per deadlines keeping in mind the cost effectiveness
  7. User Research and Communication leading critical market research studies across Business Units
  8. Responsible for planning and managing the department s Communication budget
  9. Responsible for the selection of outside professional vendors to provide services relating to Media and PR
  10. Brand Protection Counter feit and brand protection cases
  11. User and Marketing Events
  12. Internal Communication and Cross -Functional, Departmental Events
,

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementafter sales supportsocial mediasales supportbrand buildingmarket researchbrand awarenesscontent creationbrand protection

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