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Brand Manager - Advertising Firm

5.00 to 6.00 Years   Bangalore   31 Jul, 2023
BlewMinds
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    We have an urgent requirement for Brand Manager to join our team.Below are the desired skills required for this role-:1. Experience, Skills, and Attributes :- 5 to 6 yrs. of brand management experience preferably with digital-first companies- Operational experience in campaign management across online and offline media- Understanding of the marketing mix and brand frameworks- Ability to draw out consumer insights and convert them into the actionable communication strategy- Strong written and verbal communication skills- Creative thinking- Project and stakeholder management- Problem-solving mind set with analytical skills2. Academic qualifications :- MBA or equivalent- Field of study: Marketing, Mass communicationRoles and responsibilities-:Individual contribution 40% :- Drive brand narratives across offline and online platforms for building awareness, preference and trust.- Assist in developing an annual brand calendar, manage budgets and track expenditures.- Ensure adherence of brand guidelines across all touchpoints.- Design, and track brand health parameters through research.- Design mechanisms to gain and disseminate consumer insights to relevant Stakeholders.- Map competition on product offerings/features and marketing campaigns to publish the actionable insights regularly.Project Manager 60% :- Plan and execute all the thematic and topical brand campaigns.- Plan marketing requirements with segment/product teams and coordinate with internal creative teams and/or external agencies for timely execution.- Work with media partners to promote and optimise brand content across traditional and digital media.- Be the point of contact for all external parties in the domain - agencies, vendors, media etc.- Lead brand collaboration and partnership opportunitiesThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
marketingadvertisingbrand managementsalesatlmarketing mixproblem solvingonline platformsconsumer insightsexternal agencies

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