Client Product Marketing Manager

Job Description

1. Product Roadmaps:Review and make recommendation on product planning document (Product Features Guide and Business Contract) Interlock with PG, key features recommendation / clarificationAlign with regional colleagues on product strategy Deliver regular monthly interlocks with LOB director (or more frequently as required). Build platform BC to address market coverage & share gain: secure country BC commit, engage Sales & Brand to meet quarterly target and BC lifecycle2. Co-Own Product Launches & EOL:Ensure products documents including Reviewers Guide, Product Features Guide, Sales Aid, 1-Pager, Benchmarks, Competitors Comparison, Product Guide, Training Slides, Media Presentation, etc. Final pass on documentation Own the product training strategy. Manage overflow of operational items3. Execution:Lead launches: working with SCM/DMA teams to ensure effective product launch and End of Life management Work with PG & cycle planning teams to produce/maintain effective sales toolsWork with Product specialist and segment to continuously improve sales competence.Evaluate large deal/tender specs for Sales to recommend best solution.Cross collaborate with demand supply on forecast vs. market premium, left to sell, E&O management. Cross collaborate with pricing teams on competitive analysis, pricing actions e.g. E&O management, discount guidance.4. Drive and own Business ResultsHave the ABCs always be curious mindset. Meeting key business objectives / identifying opportunities for profitable market share growth: units, PRU, PMU & other quarterly LOB key priorities. Understand key drivers in business: customer requirements, market & competition analysis Deliver an effective weekly Business Management system with clear agreed action items. Work with Product Group team to shape product planning, development & directions5. Setting StrategyProvide effective guidance to segment leadership on business priorities and coordinate schedule with segment planning processes. Establish weekly BMS to track& action critical KPIs / quarterly / half objectives. Provide market opportunity analysis as part of quarterly and yearly planning process6. Deliver an effective quarterly marketing planMonitor competitive environment closely and keep segment leadership informed of developments. Provide effective quarterly forecast guidance and participate in segment interlocks. Monitor LOB P&L and provide ongoing direction based on metrics analysis. Collaborate with regional marketing teams to review and provide feedback on demand generation activities. Work with regional field marketing teams to ensure they are executing in country.7. Manage Product Evaluation/Media ReviewFeedback to PG on eval configs, quantities, addresses, Work with Corp Comm to establish, maintain and execute robust PR strategy Own PR agency and corp com product briefing8. Develop and Deploy jointly with Product Specialist(s) an effective product training planNew products training Product refreshing training,New Hire Orientation TrainingSales force product testing/certificationQUALIFICATION:Qualifications & Requirements:1. Minimum 10 years of relevant experience in a product marketing / marketing / Brand role2. Engineering degree/equivalent; MBA a plus.3. Good understanding of PC markets and modern technologies.4. Strong organizational and planning skills.5. Excellent presentation and influencing skills.6. Effective communication skills, both verbal and written.7. Fluency in English (spoken and written).8. Familiarity with Asian business practices.9. High degree of integrity.10. Willingness and flexibility to travel around Asia as required.11. Ability to thrive in a high-growth, fast-paced and demanding environment,

Keyskills :
strategy marketing sales pricing arketanalysis endoflife linemanagement productlaunch effectivecommunicationskills producttr productplanning businessdevelopment asianbusiness fieldmarketing marketshare