CN - CG&S - D2C eCommerce - Consultant

Job Description

About Accenture: Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting,Technology and Operations Services, and Accenture Song - all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com Digital Commerce Consultant - Consumer Goods & ServicesFind endless opportunities to solve our clients toughest challenges, as you work with exceptional people, the latest tech and leading companies across industries.Practice: Consumer Goods & Services (CG&S), Industry Consulting, S&C Global Network I Areas of Work: D2C (digital and omnichannel) | Level: Consultant | Location: Gurgaon, Mumbai, Bangalore | Years of Exp: 4-5 yearsExplore an Exciting Career at AccentureAre you an outcome-oriented problem solver Do you enjoy working on transformation strategies for global clients Does working in an inclusive and collaborative environment spark your interest Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities.As a part of the CG&S industry practice, you will work with leading consumer packaged goods clients across the globe, develop and execute global strategies, manage complex change initiatives, and Influence technology choices and business strategy in creating multiple D2C brands across Food, Fashion, Personal Care, Beauty and more simultaneously.Let s infuse fresh thinking in the systems and turn new ideas into reality. As a part of the Capability Network team, you ll help drive the following:Develop client s D2C strategy and help build a cohesive, holistic consumer experience including product, pricing, promotion, digital marketing across various D2C business channels.Define the right D2C solution, business model and operating model for the client to generate business opportunities and support Accenture leadership. Implementation of relevant D2C tools and technologies like Ecommerce platforms (Shopify, Magento, Woo Commerce, Big Commerce), CRM (Salesforce commerce cloud, HubSpot, Zoho etc.), CMS (Adobe experience manager, WordPress, Sitecore etc), Marketing Automation (Marketo, mailchimp etc) & Data and Analytics (Google and Adobe) Manage product/platform-based implementation in a functional capacity (gathering user and functional requirements during design, working with development teams during implementation and supporting test cycles)Lead client conversations and drive team to deliver as per project objectives.Assess current maturity on D2C, e-commerce and digital marketing capabilities and provide inputs to enhance client s capabilities.Recommend actions on improving campaign performance, on platform and off platform through unique end-to-end growth levers.Collaborate with marketing heads and teams to understand and drive brand s D2C agenda and frame detailed digital media plans.Own and enhance user experience in D2C channels (website, app etc.) with a focus on design & aesthetics, content, navigation, branding, checkout funnel, payment integration & promotional campaigns.Create and manage an online D2C ecommerce plan including promotional calendar, product exclusives, cross-selling programs, data ownership & analyticsDrive Performance Marketing & CRM initiatives in D2C channels; own and manage online D2C sales activity including SEO, Paid Media, Social, don-site initiatives, and specific D2C ecommerce KPIs (conversion, bounce etc.)Create and manage synergies between internal & external D2C stakeholders and marketplace partners.Design the D2C transformation journey for clients, develop operating frameworks and manage deployment/ transformation programs.Suggest strategic directional inputs to client and key stakeholders Bring your best skills forward to excel in the role:Track record of building and delivering high-quality digital products and complex roadmaps, ideally across multiple product categories within consumer goodsStrong project management skills align a team with the strategic goals of a projectDrive execution by managing project delivery and timely creation of deliverablesDeep skills and experience in D2C, digital marketing and e-commerce Functional knowledge of implementing D2C processes, tools and technology is a must.Entrepreneurial mind-set with acute understanding of product market fit for every brand with ability to decide when to scale or sunset experiments/initiatives.Demonstrated ability to think strategically about business, product and technology and come up with immediate & market first product propositions.Ability to effectively work with heterogenous teams in a large, global organizationAnalytical skills to bring clarity to complex issues and gather data-driven insightsExcellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytellingCross cultural competence with an ability to thrive in a dynamic environment,

Keyskills :
professional servicesdigital mediapaid mediapersonal care