Commercial Campaign Services

Job Description

Part of the commercial campaign services in the Marketing organisation you will apply subject matter knowledge to solve complex business issues related to marketing automation.You will be asked to contribute in the planning, development, and execution of marketing automation campaign in support of the various market by leading and / or participating in various project .You will act as the subject matter expert for the market by providing direction and guidance regarding the different process and process improvement. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives.Responsibilities:

• Assist marketing managers in designing marketing and initiative plan*main outcomes according to the playbook: Marketing Strategy and Plan; Audience Segmentation; Budget planning; SMART metrics definition
• Contribute to plan implementation: define persona and customer/buyer journey for ABM and personalization
• Eloqua Journey Builder
• Provide Campaign consulting services with recommendations on concepts and suggestions accumulating the best industry practices and HP experience
• Ensure correct asset tagging by managing JumpIds/UTMs generation
• Partner with MMLs & Marketing managers to understand analytical support needed and create customized reporting based on these needs
• Analyze campaign results & impact on business to present findings& optimization proposals to campaign & marketing leads
• Identify trends, areas of opportunity, and draw strategic conclusions
• Bridge between Markets Marketing, COEs & Marketing Services to build the operational framework for campaign/activity tracking for effective reporting
• Work with cross-functional analytical team, including Ziji, Insights, data science and help the markets marketing team make data driven decision
• Be active participants in MMLs staff meetings campaign planning from the start
• Ensures the seamless development and execution for campaigns by effectively communicating with teams to ensure expectations and deliverable are met
• Project manage all campaign elements to ensure a great customer experience and campaign cohesion across all touch-points
• Manage communications with third-party agencies to ensure that all deliverable are fully integrated and flawlessly executed, meeting HP s high-quality standards.
• Enable consistency and integration across all markets and online and offline channels.
• Make sure emails and program assets get out on time, and error-free
• Take the initiative to drive problem resolution at the project level and influence data strategy
• Proactively identify opportunities for program and process improvements

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.
• 5+ years marketing and/or project management experience.
• Experience in MRM or CRM applications;
• Experience in marketing automation

Knowledge and Skills:

• Highly customer focused with excellent analytical and problem-solving skills
• Strong team player, dynamic and results oriented
• Passionate and curious about all aspects of marketing data-driven marketing in particular, with ability to analyze data and draw appropriate insights and conclusions
• Enthusiastic self-starter who can proactively determine next steps without being told
• Able to connect the dots when others cannot and simplifying complex issues and questions
• Possess a high level of intellectual curiosity, and demonstrate strong judgment in the face of ambiguity
• Agile, goal-oriented personality, driven to succeed and always up for a challenge
• Project management of cross functional and cross cultural team
• Strong presentation & communication skills, both written and oral
• Clear understanding of HP structure, marketing & martech trends
• Strong execution and project management skills

About HPYou re out to reimagine and reinvent what s possible in your career as well as the world around you.So are we. We love taking on tough challenges, disrupting the status quo, and creating what s next. We re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.Our history: HP s commitment to diversity, equity and inclusion its just who we are.From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you re more innovative and that helps grow our bottom line. Come to HP and thrive!,

Keyskills :
data sciencecustomer focusproblem solvingcampaign planningproject managementmarketing strategymarketing automationaudience segmentationoptimization strategiesdatadriven marketing