Content Strategist

Job Description

Job DescriptionYou and IBM IndiaIBMs Purpose is to be essential to our clients, to the world and one another and we are confident that together as IBMers we will drive this purpose. Joining IBM is about joining a culture of openness, teamwork, trust, and the invitation and expectation to have a voice. Join us and Do your Best Work Ever. IBM is recognized gold standard for inclusion, reflected in winning, to name few, the 2018 Catalyst Award for advancing women in business, the National Award Best Employer of People with Disabilities and being named one of the top 5 2018 Top Companies for Women Technologists for building an inclusive workplace We advocate for fairness and equality as everyone is, and always has been, welcome at IBM. With a global footprint in over 170 countries, we are empowering clients to build upon their tremendous heritage in Application Innovation processes and also transform them to a Cloud, Cognitive and Social centric world. With skills across six sectors and 17 industries, all major service lines and competencies, IBMs GBS is a promising business unit in itself to be a part of. Through our unique global delivery network; IBM offers global expertise coupled with a deep understanding of local capabilities, markets and cultures you could be part of and partner on some great projects with some of the best corporations in the world across geographies.Business Unit IntroductionMarketing Services Business Unit is responsible to analyze the market and identify insights to enable marketers to personalize their content/campaigns based on cognitive insights and social listening. Design the go-to strategy and engagement model for IBM partner effectively with different companies. Identify the key segments and right forums to engage with and understand the current approach to handle the market. Expected to contribute to integrated campaign development and use data driven marketing techniques to provide feedback on campaign performance CultureIBM is committed to crafting a diverse environment and is proud to be an equal opportunity employer. You will receive consideration for employment without regard to your race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are committed to compliance with all fair employment practices regarding citizenship and immigration status. Who you areAs Content Strategist, you are responsible to collaborate with Partners to understand and develop the brief. You will articulate the proposition for the asset in consideration. Develop clean, well-written, concise marketing copy for various Marketing Campaigns that captures the attention of the user and generates responses. If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, theres no limit to what you can accomplish here.What you will do

• Responsible to represent the voice and image of a brand and drive communication with every word and image
• Develop a clear strategy for inspiring and engaging the audience.
• Devise and implement improvements to standard methodologies, tools, and processes as well as make decisions based on credible metrics and well-reasoned analysis
• Understanding of the users/consumers, and the ability to anticipate needs by understanding behaviour is crucial

How well help you grow:

• Youll have access to all the technical and management training courses to become the expert you want to be
• Youll learn directly from experienced developers in the field, our team leads love to mentor
• You have the opportunity to work in many different areas to figure out what really excites you.

Required Technical and Professional Expertise

• Minimum 5+ years of experience as Marketing Professional.
• Fundamental understanding of how to tell stories
• Proven ability to tailor made content to match the client expectations on different social media platforms
• Validated expertise in HTML, web publishing etc
• Enhance Client Success - to be COHORT focused and passionate about every clients success, so you put them first, listen for need, and find opportunities to bring new ideas and add customer value.
• Partnering with all requisite Teams, focus on outcomes - helping every client succeed (Internal or External).

Preferred Tech and Prof Experience

• You love collaborative environments that use agile methodologies to encourage creative design thinking and find innovative ways to develop with cutting edge technologies
• Ambitious individual who can work under their own direction towards agreed targets/goals and with creative approach to work
• Intuitive individual with an ability to manage change and proven time management
• Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
• Up-to-date technical knowledge by attending educational workshops, reviewing publications

EO StatementIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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