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Customer Engagement & Retention Specialist

5.00 to 10.00 Years   Bangalore   23 Jan, 2023
Talentstack Consulting Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Customer Engagement & Retention Specialist - Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches. - Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products. - Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at-risk cohorts etc), understand their motivations and develop incentive & rewards schemes that drive ARPUs. - Design new functions and workflow to improve customer experience and drive the growth of customer value. - Collaborate with cross-functional teams to improve the product, value proposition and drive growth.Requirements:- 5 to 10 years working in D2C User retention and engagement- Highly strategic and analytical; strong Excel skills required - Should have hands-on experience using one of the Marketing automation tools (MoEngage, Clevertap) building and managing user journeys - Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing - Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated - Experience in the food-tech industry will be a plus. - Experience working cross-functionally with growth, creative & data teams.Experience - 5 to 10 years3+ in Gaming/B2C product,

Keyskills :
music makinguser journeysautomation toolsmanagement skillsproject managementcustomer experience

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