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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Media / Dotcom / Entertainment |
Functional Area | General / Other Software |
EmploymentType | Full-time |
Reporting to the Digital Marketing Manager you will be responsible for helping to drive customer loyalty and retention targeted customer Digital Marketing Analyst (CLOSED) Realbridge e - Marketing Solutions Pvt Ltd Reporting to the Digital Marketing Manager you will be responsible for helping to drive customer loyalty and retention targeted customer communications. Working alongside the DM Manager and the external agencies , this role will be pivotal in demonstrating the value of putting the customer at the heart of the organization as the business continues its rapid expansion.Roles Responsibilities: Manage the scheduling , testing and deployment of all customer email / sms / handout campaigns ensuring all tracking codes are applied correctly to facilitate accurate performance monitoring. Develop and deliver the email strategy / roadmap to deliver targets and customer deliverables. Ensure site is up to date with relevant offers at all time. Co - ordinate with Design / Development team to ensure all collaterals are created within brand guidelines. Work closely with the Email support team to manage customer queries and set - up quality control process to manage customer queries to monitor support team performance. Track the weekly performance of emails / sms KPIs against the weekly and monthly campaigns. Develop a testing strategy to identify the optimal deployment times for emails and provide insights back to the Editorial , Creative and Tech teams. Manage the delivery of response data for tactical lifecycle email campaigns to the CRM agency to facilitate the measurement of targeted tactical on - boarding , reactivation and retention campaigns. Present monthly reports and analysis to managers on the growth of the marketable customer database , developing initiatives to help improve and drive the sales. Evaluating customer research , market conditions and competitor data. Managing online brand and product campaigns to raise brand awareness. Qualifications: Any degree from a recognized University. Key Skills: Advanced level of computer literacy in Microsoft packages , particularly in Excel Proven experience working within CRM / Email marketing and or campaign management Demonstrated experience in working with databases , data analysis , segmentation and email marketing platforms Confident communication skills and excellent English , especially written Numerate and analytical Ability to manage project , organize and priorities Excellent team player and interpersonal skills Accurate , systematic and methodical Ability to generate ideas Job Summary Contact Details: Ph: +91 - (0)80 - 2550 - 2551Email: recruitment[at]realbridge[dot]in,
Keyskills :
googleanalytics seo marketing websiteproduction advertising dataanalysis emailstrategy qualitycontrol emailmarketing ts customerloyalty digitalmarketing customerresearch mailsupp monthlyrep extern