Digital Marketing Manager

Job Description

About MoEngageMoEngage Inc. is a leading Marketing Technology Stack provider that helps brands redefine their customer engagement in the mobile era. Brands use MoEngage to drive long-term, personalized, and context-based engagement across channels to help achieve increased customer retention and customer LTV.Sitting at a confluence of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms. MoEngage technology analyses billions of data points generated by customers and their devices to predict customer behavior and build marketing campaigns that proactively engage users.In just six years since its inception, MoEngage has been working with leading brands across e-commerce, entertainment, travel, publishing, and banking domains, among others. With a global presence spanning 35 countries, MoEngage has offices in San Francisco, Berlin, Jakarta, and Bengaluru. MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East.We are a young, fast-paced workplace that fosters a culture of innovation, ownership, freedom, and fun while building tech products of the future. Our teams are self-driven, passionate, smart individuals from top-tier institutes who are young achievers.Major recognitions include:

• Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

• Rated No1 by customers in the Gartner peer insights voice of the customer report 2019

• Recognized as a Strong Performer in the 2020 Forrester Wave for Mobile Engagement Automation.

We re looking for a Digital Marketing Manager with major focus on paid search activities. In this role, you will plan, setup & execute the demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across Google, Bing, etc. across the globe. We need an execution focused team-player & self-starter, who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast-paced environment. This role will report to the head of digital marketing.Primary Responsibilities

• Oversee paid search (SEM) and display advertising marketing channels across Adwords, retargeting and other pay-per-click (PPC) platforms.
• Plan, setup & execute the demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across Google, Bing, Youtube, etc.
• Optimize account & campaign performance through detailed analytics, hypotheses testing, and experimentation.
• Optimize landing page experience to improve conversion rates. Work closely with designers and back-end web developers to execute optimization tasks, including A/B and multivariate tests.
• Work with the designers, copywriter to build/create landing pages required for the paid campaigns - through builders like Unbounce, Instapage or any other CMS.
• Use analytics tools like Google Analytics, Hotjar to capture key site performance metrics to measure, test and improve paid campaign performance.
• Compile, review and communicate monthly/quarterly qualitative and quantitative reports on paid marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization
• Leverage data trends to optimize spend and performance of all paid search & display activities
• Provide effective feedback on images, copy and campaigns. Giving actionable feedback to content & design for continuous improvements.
• Demonstrate superior technical expertise and organisational capabilities in project and campaign management, market research and commercial awareness.

Desired Skills and Experience

• 4 - 6 years of B2B marketing experience with focus on driving execution of lead generation for net new prospects.
• Hands-on experience managing / optimizing Google Ads and other campaigns managing against targets.
• Demonstrated ability to create programs that increase revenue and generate customer acquisition, conversion and lead generation.
• Detail-oriented with exceptional program and project management skills
• Strong team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment
• Excellent oral and written communication skills, self-sufficient in content curation
• Data analysis & metrics driven - MoEngage is a very data-driven org
• Knowledge of using data tools such as Google Analytics, marketing automation, CRMs, attribution reporting, and paid campaign reports
• Up to date with the latest trends in PPC/SEM & B2B Marketing
• Expert level knowledge of Adwords is highly desirable. Google Ads Certification is a plus.

Performance Metrics:

• # SQLs/Opportunities
• CPL, Cost per Opportunity, CAC
• Google Ads - Conversion metrics

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Keyskills :
lead generationnew leadsmarketingbig datagoogle analyticslanding pagesmobile marketingmarket researchadvertisingseodigital marketingvoice of the customerb2b marketing