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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Automobile / Auto Ancillaries |
| Functional Area | Internet Marketing |
| EmploymentType | Full-time |
This role will strategize and execute performance marketing strategy across all digital channels. Primary goal would be to acquire quality users and drive revenue. Specifically:- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, Tiktok, YouTube, Affiliates and others.- Drive hands on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimization - Perform ongoing paid keyword discovery, expansion and optimization- Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals- Coordinate with the graphic design team/agency to get creatives made for ads- Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and Revenue/CostRequired Skills and Experience:- 4-6 years hands on campaign and budget management experience with high growth consumer tech startups. - Proven experience of running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, Bing, affiliates and others- Proven experience of running display campaigns across ad networks - Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others as well as with tools such as Clevertap/Mixpanel etc- Experience running campaigns for direct online purchase products as well as those requiring manual sales/tele-calling type products would be a huge plus. - Working knowledge of HTML, CSS, and JavaScript development and constraints preferred- Prior experience in a consumer fintech or financial institution would be a plus- Experience running awareness/R&F campaigns across digital channels a big plus- Exposure to programmatic would be a plus.,
Keyskills :
google adwordsgraphic designmarketinglanding pagesseodisplay campaignsadvertisingad networksbudget managementdigital marketingdigital channelsgoogle analyticsab testing