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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Medical / Healthcare |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
o Maintains the hygiene of the website and ensures content is accurate, dynamic and relevant for the site o Keeps a track of domains (procurement), servers, renewals and is comfortable with Joomla o Keeps a track on new trends and innovations and is able to judiciously take a call on what can and should be o Maintains an active channel of communication amongst all stakeholders across the country 2. Social Media Marketing o Develops and implements Social Media Marketing initiatives to keep the handles dynamic and engaging. o Ensures that the hygiene of social media properties is exceptional and daily activities are managed well o Plan and execute social media campaigns to achieve specific business needs o Responsible for development and maintenance of online content that generates interest and engagement o Interacts with users on the social handles, encourages participation, and converts them into active members/ o Maintains the blog and executes online advocacy campaigns with the online community. 3. Online Reputation Management o Work on listening/ ORM tools o Strategize and implement actionable insights based on the data collected o Supervise the activities aimed at proper and sustained SEO to achieve the objective 5. SEM & Lead Generation campaigns o Strategizes, implements, supervises and reports on the various campaigns aimed at procuring qualified leads. 6. Email/ Mobile Marketing o Explore innovative communication and plans for mobile or email marketing o Develop a sustained and relevant email marketing strategy for internal and external audience o Periodically be involved in CRM initiatives within the organization o Online/ offline content creation to promote and market Nova s web properties. Maintains channel of communication between designated doctors/ allied clinical staff in getting medical content vetted, and generating fresh and relevant content o Accurate categorization, updation and maintenance of the various leads, patients, employees, doctors for focussed modes of communication as and when the need arises 9. Additional Responsibilities: o Report generation including analysis of digital activities and recommendations on way forward o Evaluate different digital marketing proposals to see if it will help achieve the objective. Candidate Qualifications: Minimum Qualifications - MBA or Masters in Marketing/ IT/ Digital Marketing with relevant work experience - 3-5 years+ experience in Digital Marketing - Must have excellent written and verbal communication skills Additional Profile Characteristics Desired - Must have excellent account management skills - Must be able to multitask and manage several projects well - Must be well organized, thoughtful, proactive and assertive - Should be able to work under pressure,
Keyskills :
seodigitalmarketinggoogleanalyticsmarketingadvertisingsocialmediamarketingonlinereputationmanagementnewtrendssocialmediaonlinecontentemailmarketingleadgenerationmediamarketingtoolsonl