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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Internet Marketing |
| EmploymentType | Full-time |
Responsible for digital marketing of products or services in support of Oracles demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8+ years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms., Preferred Qualifications Experience 8-10 years experience as a Business Analyst in the MarTech space Understanding of the Digital Marketing landscape Experience in Oracle Marketing Cloud products (Eloqua, BlueKai, Inifnity etc) Understanding of Databases, web servicesSkillsRequirement Gathering, Analysis and Solution Design System Architecture, Process Design Data Architecture, Data Modeling Project Management, Stakeholder Management
Keyskills :
googleanalytics marketing research websiteproduction contentmanagement searchengineranking socialmedia webanalytics datamodeling socialmarketing digitalmarketing earchengineonlinemarketing