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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | General / Other Software,Sales / BD |
EmploymentType | Full-time |
The Company:BYJU S (www.byjus.com) is the world s most valuable Indian multination education company, headquartered in Bangalore. The creator of India s most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in classes 1-12 (K-12) and competitive exams like JEE, NEET, CAT and IAS.BYJU S -The Learning App, our flagship product, for classes 4-12 was launched in 2015. Today, the app has over 70 million registered students and 4.5 million annual paid subscriptions. With an average time of more than 1 hour being spent by a student on the app every day from 1700+ cities, the app is creating a whole new way of learning through visual lessons. Disney BYJU S Early Learn App was launched in June 2019, a special offering from BYJUS for students in classes 1-3 featuring Disney s timeliness characters. In early 2019, BYJU S also acquired Osmo, a Palo Alto-based maker of educational games to transform the whole offline to the online learning experience. Delivering a world-class learning experience, programs from BYJU S are making learning contextual and visual. Other acquisitions include TutorVista, WhiteHat Jr, Akash Education, Toppr, Epic!, Great Learning and BYJU s Exam PrepBYJU S is also the official sponsor of the Indian Cricket TeamAbout the role: BYJU S acquired a US-based company, Osmo, in March 2019. They re headquartered in Palo Alto and have a presence in EMEA, APAC, and North American regions. We have an International Business team at the BYJU S Bengaluru office that focuses solely on Osmo s operations. As a member of the International Business team, you will have the opportunity to work closely with colleagues from different countries on a regular basis and also expand the business globally. More details about Osmo https://www.playosmo.com/We re looking for an experienced Digital Marketing Specialist to assist in the planning, execution, and optimization of our online marketing efforts.Responsibilities: Plan and execute campaigns on different advertising platforms FB, Google, DV360, and Amazon to name a few Measure and report performance of all campaigns and assess against goals Identify trends and insights and optimize spend and performance based on them Plan, execute and measure experiments and conversion tests Perform creative analysis and ensure that all advertisement placements are on-brand and top-performing Identify the latest trends and technologies affecting our industry Coordinate with internal teams for advertising assets Contribute to growing our presence in emerging marketsSkills & Qualifications: Bachelor s Degree in Engineering, Marketing or relevant field 2-3 relevant years of experience in completely managing paid marketing campaigns Strong analytical and data-driven thinking Good knowledge of various advertising platforms, website analytics, and best practices. Excellent English writing skills and attention to detail. Good communication and interpersonal skills Proven experience in developing and executing campaignsGood to Have: Facebook Blueprint certification Google Ads certification Performance Marketing, Digital Marketing, online marketing, Campaign management, Advertising platforms FB, Google, DV360, Amazon, Paid marketing campaigns,
Keyskills :
educational gamescontent managementmarketingenglish writingweb site productiongoogle analyticswriting skillsonline marketingdigital marketingresearch