Director - Marketing

Job Description

Who are we and what do we do Glance is an AI-powered digital content platform for the lock-screen. It shows personalized content across a variety of content that includes entertainment, sports, travel, wildlife, food, fashion and lifestyle. With more than 125 million daily active users, Glance is among that top 3 digital content platforms by daily use.Roposo , is Indias #1 short video app. With more than 100 million downloads on Google Play Store, it is the Indian app to have joined this club. Available in English and 10 Indian regional languages, the Roposo enables users to express themselves and connect with others using short-form video content.Glance and Roposo are owned by Glance, a subsidiary of InMobi Group whose mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company s 2018 World s Most Innovative Companies.Consistently featured among the Great Places to Work in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. We are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.InMobi Group:InMobi Group s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company s 2018 World s Most Innovative Companies. The groups portfolio companies include InMobi Marketing Cloud, TruFactor an Intelligence as a Service Platform, and Glance - the worlds first Screen Zero.What s the Glance family like Consistently featured among the Great Places to Work in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. Glanciers are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.What do we promise We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for Glance and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At Glance, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.About the role: The Glance Collective arm is building multiple D2C brands leveraging the Glance/Roposo ecosystem by tying up with celebrities and influencers.As the Glance Collective marketing head, you will be reporting to the Head of Glance Collective and will help build multiple Celebrity & Influencer led D2C brands. You will be responsible for conceptualizing and creating these brands, developing their brand and GTM strategy and driving ongoing brand activation and demand generation, in line with overall strategy for each brand. You will also work closely with the Glance and Roposo teams in jointly creating an end-to-end brand proposition on these platforms:Overall Strategy: The Glance Collective Marketing Head will be responsible for the branding and marketing of In-house brands, working closely with our partner-creators. This will include creating and launching brands, developing brand assets across customer touchpoints, as well as driving growth through digital activation and social media management.Brand development: You will co-create brands with our partner-creators defining the brand personality, identity and purpose. You will also support merchandising, helping translate the brand personality into relevant product lines across elements of the marketing mix.Launches and Brand campaigns: You will develop and execute brand launches leveraging internal and external channels. You will also run regular brand campaigns to increase awareness and salience of the brand.360degree Brand communication: You will own the brand communication, engagement and reputation management across communication & distribution channels including online store(s) and social media.Brand growth & digital marketing: As the marketing head, you will drive growth and visibility for the brand through digital activation including (but not limited to) performance marketing, social media marketing, partnerships and media buying. You will also plan and execute digital events that showcase the brand. You will work closely with Glance and Roposo teams to build content led marketing and live commerce concepts to create an end to end offering for launch, as well as ongoing sustenance of the brand on these platformsThe ideal candidate will have:

• >8 years of marketing experience in one or more of the following industries fashion, beauty or personal care.
• Proven expertise in building and/or managing large digital-first or digitally native brands.
• Hands on experience in managing performance marketing budgets.
• Experience in building a strong brand following and engagement on social media
• Experience in the following topics is an added plus:
  • Celebrity based campaigns
  • Online store build
  • Exposure across brands in multiple categories
  • Influencer marketing
• An ability to thrive in a fast-paced environment.
• Delivered successful campaigns and projects on time, and on budget.
• Right attitude to work as a team-player with multiple cross-functional teams.

Responsibilities include:

• Brand development
• Brand launch and awareness campaigns
• Managing brand communication - Online store(s) and Social media
• Managing marketing budget and delivering ROI
• Performance (and other) marketing
• Digital content creation
• Digital event conceptualization and execution
• Working with partners (internal and external) and agencies to ensure timely execution.
• Hiring and team management
• Supporting other business functions (merchandising, category etc)
• Regular reporting of campaign activities, funnel metrics, insights and results

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Keyskills :
social media marketingsocial mediamedia marketingdigital contentbrand campaignsbrand activationmarketing budgetbrandingidentity marketing