EY GDS - Associate Director - Communications - Global Talent BMC Team

Job Description

The Global Talent BMC team is seeking an experienced and highly motivated individual with a strong background in employer brand management. They will be responsible for scaling the Employer Brand function across EYs talent strategy, recruitment marketing and corporate brand.Our people and recruits want to know that theyll be doing work with purpose, in a diverse and inclusive culture where they will have the tools and support they need. At EY, our promise (EVP) to our people is of an exceptional EY experience. We provide the opportunities for EY people to build and personalize their careers and to define success on their terms. This role will help to bring the EVP to life, aligned to EYs Nextwave business strategy. Responsibilities, Qualifications, Certifications - As a senior member of the Global Talent BMC leadership team, youll help position EY as a top employer, with the aim of attracting, engaging and retaining the best talent and creating exceptional experiences for them. Youll also partner with our Global Brand and Go-to-Market teams to build EYs reputation as a Talent powerhouse among clients and other external stakeholders. Your day-to-day role will involve working with Talent and BMC leadership to define a multiyear strategy for building, amplifying and measuring our external employer brand, including our EVP. Youll design the brand experience across the entire employee lifecycle, from recruit to alumnus, supporting and enhancing key points of that experience.As you familiarize yourself with EYs business and talent strategy, youll partner with other members of the Talent BMC team (internal communications, PR, social media, etc) to work across functions and regions to activate the strategy. Strategy and activation go hand in hand with measurement, and in this role youll own employer brand data analysis, reporting and recommendations, so that you can manage progress against EYs favored employer ambition metrics. Youll be a strong advocate, able to influence and engage key internal stakeholders by demonstrating the importance of employer brand and its potential for further differentiating EY in the minds of top talent and EY clients. Skills and attributes for success - Ability to build and nurture strong, collaborative relationships- Ability to listen, understand and influence outcomes- A burning passion to create memorable brand experiences that align with business and Talent strategies, as well as the operational roadmap to make it happen- Creative, engaging storytelling abilities and a zealous commitment to putting the audience at the center of everything you do- A growth mindset, deep curiosity, and a passion for asking better questions- An inspirational, inclusive and flexible leadership style that promotes innovation and collaboration and fosters a shared vision To qualify for the role you must have - 10+ years of demonstrated success building/leading marketing teams and delivering value through driving exceptional brand experiences aligned to business outcomes- Experience leading employer brand strategy, talent and/or recruitment marketing and employee advocacy- A commitment to live our values and share EYs purpose of Building a better working world.- Strong business acumen and an understanding of how brand strategy connects to and drives business results- Extensive experience with digital platforms and HR Technology critical to delivering an exceptional candidate and employee experience- Experience developing and executing brand campaigns across the full mix of marketing and communications channels- An understanding of user personas and candidate/employee journeys- Experience in a cross-border role, successfully managing multiple complex projects at a global level. This includes an understanding of the unique needs of the business and the implications for talent with the nuance by geography in the recruitment marketing, talent communications and employer branding ecosystem- Experience working with external marketing and agency partners to support employer brand initiatives- The ability to analyse the internal and external talent landscape and audience segments for trends and apply key insights and fresh brand and marketing practices to new and existing initiatives- The ability to build senior level stakeholder relationships and provide strategic counsel on brand, marketing and communications best practices, including excellent written and oral communication skills- The ability to secure, distribute and maximize brand and marketing resources aligned to priorities and goals, and/or secure the best work- The ability to discern and articulate the right KPIs, and deliver against them- Experience collecting, analysing and using marketing data to make decisions, formulate strategy and provide counsel- The ability to work and maintain momentum in a complex, highly-matrixed environment and be a part of a virtual, global team. Ideally, youll also have - An inclusive mindset, with the desire to seek out and encourage all voices and perspectives- Bold ideas, fresh thinking and a view of the employee (or recruit) as customer- Experience with Agile Methodology (welcome, but not required)What we look forWere looking for an experienced, high-energy individual who embraces change and innovation. If youre a strategist-storyteller who believes in putting the audience first and creating exceptional candidate and employee experiences, this could be the perfect role for you. What working at EY offers We offer a competitive remuneration package where youll be rewarded for your individual and team performance. Our comprehensive Total Rewards package covers holidays, health and well-being benefits, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:- Continuous learning. Here, youll develop the mindset and skills to navigate whatever comes next.- Success as defined by you. Well provide the tools and flexibility, so you can make a meaningful impact, your way.- Transformative leadership. Well give you the insights, coaching and confidence to be the leader the world needs.- Diverse and inclusive culture: Here, youll be embraced for who you are and empowered to use your voice to help others find theirs.,

Keyskills :
financeadvisorycompliancereportingcustomer relationsstrong business acumensocial mediadata analysisbrand strategybrand campaignsbusiness acumenembraces change