Field Marketing Manager (EMEA)

Job Description

Field Marketing Manager The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region.Field Marketing Manager Regions:Field Marketing Manager - US-West - PacNorWest is responsible for supporting our US Midwest and Pacific North West sales terrority.A successful Field Marketing Manager has substantial understanding of sales-focused marketing as well as our audiences of enterprise IT leaders, IT ops practitioners, and developers. They enjoy taking charge of regional marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales goals.Responsibilities

• Adapt digital and content marketing programs to the needs of a regional sales team.
• Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
• Support Channel and Alliance Marketing activities with GitLab partners from approval of campaign through execution as required.
• Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
• Be an advocate for the marketing department and help the sales team you support understand the marketing departments priorities.
• Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
• Regional event and campaign strategy, decision making, and onsite management.
• Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
• Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives.

Requirements

• Ability to use GitLab
• Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
• 7+ years of experience.
• Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
• Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
• Extremely detail-oriented and organized, and able to meet deadlines.
• You share our values , and work in accordance with those values.
• A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.
• Experience with supporting both direct sales and channel sales teams.
• Travel up to 50%.

Levels

• Field Marketing Manager - Intermediate
• Senior Field Marketing Manager - Senior
• Staff, Field Marketing Manager - Staff
• Manager, Field Marketing
• Senior Manager, Field Marketing

Additional Requirements for EMEA

• Past experience running marketing to develop DACH, BENELUX, Nordics, and/or UK & Ireland.
• Robust understanding of marketing to the automotive, banking, and tech sectors.

Field Marketing Manager Job Grade The Field Marketing Manager is a grade 6 .Responsibilities

• Adapt digital and content marketing programs to the needs of a regional sales team.
• Create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
• Support Channel and Alliance Marketing activities with GitLab partners from approval of campaign through execution as required.
• Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
• Be an advocate for the marketing department and help the sales team you support understand the marketing departments priorities.
• Swag management for sponsored events, GitLab owned events, and in support of the sales department.
• Decision making and discretion regarding event and campaign selection and planning in support of regional sales goals.
• Regional event and campaign strategy, decision making, and onsite management.
• Event logistics in support of the team. From helping to book space for meetings to making sure the booth is staffed, and making sure every aspect of our events are well organized.
• Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
• Following the GitLab process, project managing all campaigns from beginning to end ensuring they meet the target objectives.

Requirements

• Ability to use GitLab
• Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
• 7+ years of experience.
• Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
• Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
• Extremely detail-oriented and organized, and able to meet deadlines.
• You share our values , and work in accordance with those values.
• A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.
• Experience with supporting both direct sales and channel sales teams.
• Travel up to 50%.

Key Performance Indicators

• 10X spend contribution to sales pipeline for region responsible for.
• 100% SAO contribution at the Large Segment level for region responsible for.
• 20% SAO contribution at the MidMarket Segment level for region responsible for.
• Field Marketing plans compeleted in alignment with planning schedule .
• Spending of the regional Field Marketing budget within 5% variance.

Senior Field Marketing Manager As Field Marketing Managers progress throughout their career at GitLab or we find the need to hire a Field Marketing Manager who has more years of relevant experience, there will be a need for a Senior Field Marketing Manager position with in the Field Marketing Organization. The Senior Field Marketing Manager will report into the Manager of Field Marketing for which region they report into.,

Keyskills :
field saleson locationdrivingopen source softwareit securityregional saleschannel salesopen sourcepublic sectordirect salesadvocacycreative worksalesfield marketingmarketingit operations