Field Marketing Specialist, Blr

Job Description

Beckman Coulter Life Sciences mission is to empower those seeking answers to life s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you ll help drive our vision of accelerating answers and our commitment to excellence.Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.Role- Field Marketing SpecialistLocation - Bangalore / PunePURPOSE OF THE POSITION
• To develop and implement marketing plans as an integral part of the business development activities of Beckman Life science Business within specific product lines and customer market segments.
• To work closely with Life science Automation Marketing in METAI region and global to translate market strategy into business, implement and iterate product positioning in India and define the field marketing tactics to generate demand across all domains.
• To gather market intelligence through direct customer contact and through the sales organization to support commercial marketing with the development of future product line business/marketing strategy.
• To engage and cultivate strategic customer relationships within Life science automation space (Clinical, Biopharma & Academia) within India, Bangladesh, and Sri Lanka in order to understand key market trends and to develop a strong network of reference contacts.
• Leveraging a close understanding of the market and customers needs, create, implement, and measure impact of local/regional demand generation tactics.
KEY RESPONSIBILITIES
• Responsible, in partnership with the India field marketing team and India sales organization to develop field marketing campaigns to generate demand for Beckman Coulter Life science solutions especially Life science automation.
• Gather detailed regional and product line specific market intelligence from customers and the sales organization
• Provide insight to Marketing leader and sales leaders to assist in the development of future business and product strategy.
• Use market intelligence to develop and implement sales tools that enhance sales force effectiveness
• Work with Automation sales representatives, commercial team of Channel partners (in conjunction with the distribution manager) & vertical sales leaders to identify and cultivate reference customers; move opportunities through the funnel and generate funnel from new and existing customers.
• Identify and ensure attendance at key trade shows and technical conferences to enhance customer awareness of Beckman Coulter Life Science solutions.
• Work alongside Sales Operations to extract and analyze data from Beckman Coulter Systems (SFDC) to provide insight into sales performance, competitive tactics, and associated sales tools to enhance sales effectiveness.
• Responsible for achieving defined target quota of sales qualified leads.
• Work alongside Sales Managers to support new hire training during the on-boarding process.
• Support and train the sales organization via appropriate product and/or application training.
• Using customer and market intelligence, support the development and implementation of inside sales tactics and campaigns.
QualificationsREQUIREMENTS FOR THE POSITION
• Scientific qualification at degree level of master s or above required
• PhD preferred; although not mandatory.
• At least 5 years experience in sales, application and/or marketing management in the scientific market (business involving capital equipment experience would be beneficial)
• High flexibility and autonomous work methods, confident navigation in dynamic environment
• Ability to lead by persuasion and influence
• Demonstrated strong written and verbal communication skills in English
• High level of techno-commercial acumen
• Experience of working within a global, multi-cultural, matrix organization
• Willing to travel regularly (approximately 50-70%)
When you join us, you ll also be joining Danaher s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.Danaher is committed to a diverse and inclusive culture where everyone feels they belong, and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we ll empower you to push the boundaries of what s possible.If you ve ever wondered what s within you, there s no better time to find out. When you join us, you ll also be joining Danaher s global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you ve ever wondered what s within you, there s no better time to find out.,

Keyskills :
marketingsalesadvertisingmarket researchfield marketingbusiness systemsales operationschannel partnerscustomer contactdemand generationmarket intelligence