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General Manager - Marketing - Brewery

8.00 to 20.00 Years   Bangalore   27 Mar, 2023
HIRE RITE CONSULTANCY
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other SoftwareMarketing / Communication
EmploymentTypeFull-time

Job Description

    - Play a significant role in developing and implementing the companys long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the companys revenue and earnings targets.- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities,

Keyskills :
continuous improvement facilitationjoint venturespublic relationsgrowth initiativesproduct developmentcustomer relationshipcorporate communicationsalesbranddesignagencystrategy

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