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Head - Customer Relationship Management/Data Analytics

3.00 to 4.00 Years   Bangalore   17 Mar, 2023
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaFinance / Accounts / TaxSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Head - Customer Relationship Management & Data Analytics- Define strategies and requirements for effective use and optimization of CRM.- Developing segmentation and personalisation strategies across multiple marketing channels to maximise ROI and providing an efficient sales process for lead nurturing and task management.- Set up customer journeys with the appropriate messaging and triggers through different marketing channels (offline and online).- Using enhanced Customer Data and analytics to plan repeat customer campaigns. - Tailor promotional messages to meet individual customer needs- Work with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, loyalty and referral programs, and more.- Manage a global CRM team.Desired Skill :- 10 years or more of experience in CRM marketing within a global organisation, at least 3-4 years experience in leading teams and CRM strategy- Expertise in CRM principles and practical sales and marketing application in a B2C environment.- Extensive knowledge of acquisition and retention marketing techniques both online and offline.- Experienced in working with and analyzing large datasets, with the ability to deep dive and derive actionable insights both at the strategic and tactical level.- Technical knowledge of automation and CRM systems,

Keyskills :
customer relationship managementsales processcustomer dataemail marketingcustomer journeysmarketing automationcustomer relationshiprelationship managementoptimization strategiesb2croiset

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