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Hiring Manager- Brand Marketing For a Leading Ecomm in Bangalore

1.00 to 3.00 Years   Bangalore   18 Dec, 2020
Yellow Box HR Services Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryRs 14 - 18 Lakh/Yr
IndustryBPO / Call Center
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Hello All,Greetings from Yellowbox Hr ServicesHiring Manager- Brand Marketing For a Leading Ecomm in BangaloreRoles and Responsibilities

  • Business Understanding: Regular interfacing with Category Marketing, Product and Corp Affairs teams to align business objectives, consumer value proposition, customer journey, on platform and external communication
  • Planning: Formulating a marketing plan for attaining the business objectives including but not limited to GTM strategy, TG identification, Media objectives, Channel selection, Media monies, Asset phasing & campaign KPIs
  • Customer & Industry: Own the customer journey on & off the portal. Understand the customer need states, triggers, barriers, purchase intent, consideration & awareness. Decode deep customer insights that shape the value proposition. Map industry trends & track competition marketing campaigns & comms for benchmarking
  • Creative: Brief & work with creative agencies to draw up a communication plan insight, value prop, RTBs, campaign idea & execution ideas. Evaluate ideas, copy & design. Drive asset production for both ATL & Digital campaigns. Evaluate asset quality and enable agency to churn out superior quality assets.
  • Media: Brief & work with the media team to draw up a cross channel media plan with defined objectives, weights, audience, asset duration & evaluation metrics.
  • Campaign management: Hold all threads of the campaign together right from Strategy (Business Case & Marketing Plan) to Ops (PR/PO/Payment) to Legal, Analytics, Research, Procurement, Internal Comms etc
Desired Candidate Profile
  • MBA from a Tier 1 & 2 B-School (2018-19 passout only apply)
  • 1+ years of experience in Brand Marketing, executing multi-channel campaigns
  • Demonstrate creativity and immersion in Brand and Marketing Communication
  • Demonstrate a competent level of media understanding traditional and online, should be able to craft, evaluate and execute media plans
Thanks & Regards,Debaleena MandalHuman ResourcesYellowbox HR Services Pvt. Ltd.E-mail : debaleenayb@gmail.com,

Keyskills :
brand marketingmarketing campaignshr servicesatlgtmmapdrawbrandagencythreadsresearchbusinessstrategybarriersmarketinganalyticscampaignsevaluationprocurement

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