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Lead Marketing Measurement Analytics

5.00 to 7.00 Years   Bangalore   05 Jul, 2019
Fidelity Investments
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaMarketing / CommunicationStatistics / Analytics
EmploymentTypeFull-time

Job Description

The Expertise We re Looking For

  • 5+ years of relevant digital measurement and analytics experience preferably focused on paid & owned media
  • Agency experience preferred
  • Specific experience with digital analytics, including hands-on experience with tools such as Google Adwords, Doubleclick, Adobe Analytics, Adobe Target, Adobe Audience Manager, (or other tools like them)
  • Outstanding consultative, critical thinking, analytical and communication skills with the ability to operate strategically and build effective stakeholder partnerships
  • Proficiency with designing experiments for optimization of marketing channel(s)
The Purpose of Your RoleThe Lead, Marketing Measurement and Analytics will be responsible for measuring and optimizing the performance of paid media channels. You will partner with marketing business stakeholders, the media agency, and technology to design and measure experiments, report on key metrics to demonstrate how media channels are driving customer and business value, and create executive level presentations that help stakeholders understand effectiveness of the channel and what can be done to improve results. Your work will be critical to help improve the value driven through paid media by generating performance insights and translating those insights into actionable recommendations that deliver incremental business value.The Skills You Bring
  • You have the knowledge and expertise to partner with business stakeholders to optimize existing marketing strategies and uncover new opportunities to improve the value that marketing drives for the business
  • You have deep knowledge of DMP functionality and capabilities (Adobe Audience Manager preferred) and are aware of the latest industry trends and use cases surrounding the use of the DMP
  • You have knowledge of the ad buying marketplace including DSPs, bidders, and programmatic platforms
  • You have a strong understanding of best practices in testing, targeting, and optimization
  • You have a strong working knowledge of BI/reporting tools, programmatic/media analytics methods, web analytics tools and CRM solutions
  • You are proficient with some programming / database querying tools (R, Python, SQL, etc.) and data visualization tools (Qlik, Tableau, etc.)
  • You operate with a sense of urgency in a fast-paced environment and have great attention to detail and are able to multitask and adapt quickly
  • You have excellent analytical skills with an ability to translate data into actionable insights
  • You have strong communication skills and a collaborative mindset to be able to work across different areas of the business and effectively convey measurement results and implications
The Value You Deliver
  • You lead measurement analytic projects that provide insights to improve marketing performance
  • You enable the organization to make objective, informed decisions
  • You consult with key stakeholders to help them use data most effectively
  • You create executive level presentations to bring out insights clearly and concisely
  • You provide work that enables the firm to drive maximum impact most efficiently
How Your Work Impacts the OrganizationThe CKSI (Customer Knowledge & Strategic Insights Group) is a centralized research and analytics group with a mission of driving growth and profitability using data and analytics. By being a part of CKSI you and your work are playing a critical role to powering Fidelity s future.,

Keyskills :
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