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Lead - Social Media Marketing - B2B Segment

6.00 to 11.00 Years   Bangalore   28 May, 2022
Recruise India Consulting Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Key Responsibilities: - Day-to-day social media execution that is in line with content strategy, including re-posting of content that was created by our service lines, or surfacing older posts that received good traction- Repurpose existing assets with short engaging and consumable social snippets - Increase visitors, followers from target regions for focus on session time and conversion- Managing all social channels and ensuring a good balance between volume and quality.- Keep up to date with latest campaigns and message framework to support our global and regional teams with day-to-day social media listening: and engage with public posts - respond to private messages across platforms or direct to the right team- Monitor the web for negative comments about and alert the team in case of any issue that arises- Liaise with marketing led to develop a consistent cross-channel experience including account look and feel, tone of voice, and copy guidelines - Create templates for organic and paid media campaigns across channels- Liaise with design to create posts that adhere to the social media design guidelines- Run social and paid media campaigns - Work with Marketing Leadership to define the most important social media KPIs to support campaign improvement as well as contribute to the broader marketing goals- Develop a reporting framework that provides real-time data for campaigns, as well as monthly reports on social activities and website traffic- Identify comparable competitors for benchmarking and understand their tactics and campaigns on a monthly basis- Ongoing management of access rights to social media tools - hootsuite, sprinklr, etc. Required skills: - 6-12 years experience in digital marketing with a focus on B2B social media, content marketing, and social advertising.- Excellent writing and editing skills in English and a passion for creative execution. - A proven track record of turning goals and objectives into actionable and measurable social media programs.- Proficiency with enterprise social media administration tools (e.g., HubSpot)- Proven experience interpreting web metrics to gain actionable business intelligence and user insights (e.g., Google Analytics,

Keyskills :
writingsocial mediapaid mediamedia toolstone of voice

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