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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Media / Dotcom / Entertainment |
Functional Area | General / Other Software |
EmploymentType | Full-time |
At Nielsen we autonomously contribute to analysis that resolves specific Client concerns; serves as a liaison between Commercial team, Quality Assurance, Operations, Engineering, Data Science teams with regards to Internal and External Client Projects.
RESPONSIBILITIESWill be the lead for a brand tracking program that is strategic in nature for the client and an important decision system that is leveraged by the client to plan quarter on quarter marketing interventions.
There will be a 2-3 member reporting to this role and therefore will be responsible for their career growth.
This role will be the primary contact point for the client, for the particular tracking program or studies. Will have the opportunity to work independently with the client in delivering the tracking program and other projects well.
This role will have the opportunity to work on pilot exercises focused on product / solution innovation that will enable a better measurement system in place.
A LITTLE BIT ABOUT YOU
Sound understanding of Market Research concepts
Strong Client Focus and Pro activeness
Working knowledge of statistics and multivariate analysis
Working knowledge of research techniques and methodologies
QUALIFICATIONSFulltime MBA with 4 to 6 years experience in Media (Print/TV/Outdoor/Radio), Digital, Technology, Telecom, Entertainment industries (of which at least 2 years should be in a market research agency)
,Keyskills :
datascience clientfocus brandtracking marketresearch qualityassurance multivariateanalysis brand sound science nielsen research strategy analysis marketing assurance operations ateliaison rep ting commerc