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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | General / Operations Management |
EmploymentType | Full-time |
Will be the lead for a brand tracking program that is strategic in nature for the client and an important decision system that is leveraged by the client to plan quarter on quarter marketing interventions.There will be a 2-3 member reporting to this role and therefore will be responsible for their career growth.This role will be the primary contact point for the client, for the particular tracking program or studies. Will have the opportunity to work independently with the client in delivering the tracking program and other projects well.This role will have the opportunity to work on pilot exercises focused on product / solution innovation that will enable a better measurement system in place.A LITTLE BIT ABOUT YOUSound understanding of Market Research conceptsStrong Client Focus and Pro activenessWorking knowledge of statistics and multivariate analysisWorking knowledge of research techniques and methodologiesQUALIFICATIONSFulltime MBA with 4 to 6 years experience in Media (Print/TV/Outdoor/Radio), Digital, Technology, Telecom, Entertainment industries (of which at least 2 years should be in a market research agency),
Keyskills :
datascience clientfocus consumergoods brandtracking marketresearch qualityassurance it brand buying science nielsen research ateliaison