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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Consumer Durables / Electronics |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Key Responsibilities
Writing web content for website, blog, social media and other key digital and non digital medium from scratch.
Editing and Proof reading content once written. Identifying supporting imagery to complement the content.
Visualise and create the content calendar for the month and be responsible for the timely delivery of the same.
Work closely with the marketing and creative team to assist in campaign creation and creative development.
Writing product descriptions, category descriptions and any other brand support material etc. Adaptation of the same for partner portals to suit their requirements.
Proof reading, editing and writing content on a regular basis for building up the website including informative short articles, blogs, BTL and ATL material specific content.
Understanding the target audience to create content which engages, intrigues and connects to their requirements at a functional and emotional level.
Understanding keywords and meta tags with an ability to write web page titles, meta tag descriptions, alt tags for images etc.
Ability to understand the brand tonality and create consistent quality content across all mediums of communication.
Pre - RequisitiesA graduate with a fantastic command over English language.
A flair for writing in a contemporary style with an understanding of what works on the internet.
An understanding of premium products and a prior experience of work related to luxury space.
An ability to work in a team with good communication skills.
Ability to initiate conversations through well thought and articulated content.
An effective writing style that is fresh, consistent and customer friendly. A knack for editing and proof reading with good research skills.
Ability to write in a variety of formats and styles for multiple audiences.
Experience with a publishing house can be an added advantage.
Worked in organisations belonging to all major Luxury related industries - Travel, Health, FMCG, Finance etc.
,Keyskills :
webcontent socialmedia proofreading targetaudience digitalconversion productdescriptions btl atl tags brand house proof luxury titles finance editing writing english imagery etatag