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Manager Marketing Data Analytics

7.00 to 9.00 Years   Bangalore   09 Mar, 2020
Philips
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Responsibilities

  • Analyzes, measures, and facilitates optimization of our marketing return on investments and tactics across multiple channels.
  • Drive excellent practices and technical standards for establishing KPIs and goals for Marketing, developing information suites (Dashboards, reports, visualizations) fit for C-level consumption, and marketing campaign tracking and measurement.
  • Run the Marketing Performance Reviews, providing rigorous, impartial feedback, measurement advice for action, and thought leadership. Leverage machine learning models to address key growth challenges such as lifecycle marketing, predictive LTV, cross-channel spend allocation, response modelling, campaign/channel performance measurement methodologies, Program effectiveness and media attribution.
  • Develop and improve marketing mix and A&P models and frameworks to assign credit for traffic and conversions across a variety of Marketing channels and touchpoints.
  • Leverage our data to scale our ability to optimize marketing across the customer journey to optimize return on investment through analysis, modelling, experiments and pre-post analyses.
Technical Knowledge and Skills required
  • Track record in delivering strong and impactful; competitor and market tracking insights
  • Thorough understanding of financial metrics used to benchmark competitors
  • High affinity with applying new IT platforms / dash boarding software tools for reporting and Experience in a consumer focused, complex, matrixed, multinational environment, e.g. consumer goods, online services, e-commerce, or mobile applications
  • Competitor insight generation
  • Strong background into Database design, modeling and architecture
Soft Skills Required
  • Good communication and presentation skills
  • Highly driven, energetic, flexible, resourceful & ability to multitask
  • Clarity of thoughts and vision
  • Ability to ideate and bring solutions to the table
  • Adherence to timelines, without sacrificing quality of output
  • Hands on and detail oriented, with a strong ability to co-ordinate across different Geographies and with different stakeholders at Exec and Director/Sr. Director levels
Work ExperienceMinimum 8-14 years of increasingly responsible experience in marketing analytics leadership roles, 7 to 9 years people management experienceAcademics
  • MBA /BTech-BE from IIT/NITs or Tier 1 engineering schools only, MStat/MS (Math)/MA Econ from Tier 1 schools, MS Analytics from Tier 1 schools; special preference to MBA from Mudra Institute of Communication, Ahmedabad or MBA schools that excel in Marketing
  • MSc degree in a quantitative discipline, e.g., Math, Statistics, Physics, Operations Research, Economics, Econometrics
,

Keyskills :
marketing mixconsumer goods database designonline services machine learningpeople management commercial modelscampaign tracking

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