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Manager - Trade Marketing - Consumer Goods

3.00 to 5.00 Years   Bangalore   11 Oct, 2022
New Era India
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Our client is a MNC company in consumer goods sector. Please note, this is not a FMCG Client however business model is Distribution sales.Position Name - Manager Trade MarketingBase Location - BangaloreEducation - MBA from Tier 1 / Tier 2 B SchoolWork Exp - 4 Yrs+CTC- Best in the Industry Background of candidate - Must have worked in Distribution / GT / Channel Sales for 1yr at least. Candidates only from FMCG companies need to apply. Candidates who are in GT / General Trade, handling Distribution Network / Channel can apply.This is a next level job / role change for ASM who is in GT role from last 2-3YrsPosition Reporting - Head of Trade Marketing. Overall Obligation: - The Trade Marketing Manager is responsible for customer activations, driving distribution & channel efficiencies, allocated budget management and evaluating & implementing strategies for business growth. - He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. - Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. - Developing & implementing Route to Market (RTM) strategies & initiatives to improve efficiency & effectiveness of trade coverage.- Design incentive plan for Sales workforce.- Keep a track of set KPIs and drive improvement areas to regional sales teams.- Track monthly achievements of DSR/PSR vs targets and finalize incentives for them.- Plan & Track subsidy budget utilization in region to drive maximum efficiency in the same.- Benchmark & plan optimum manpower numbers for the region & drive outlet coverage efficiencies from it. Launch Planning - Plan distribution, sell ins and finalize launch plans for all the new launches in consultation with Product & Marketing teams.- Track the launch plan vs actual achievements and do offtake tracking for all the new launches.- Develop visibility strategy for the respective channel and oversee execution through state ASM teas. - Build necessary plans to consistently grow market share in each category.- Driving team to ensure market execution to increase market share consistently.- Drive channel program as per schedule to support Sales.,

Keyskills :
intelligent networksmarket sharechannel salesbudget managementconsumer goodsgeneral tradetrade marketing

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