Marketing Data Analyst Contractor - India

Job Description

Marketing Data Analyst Contractor - IndiaLocation: Bengaluru, HybridTeam: Marketing AnalyticsReports To: Manager, Marketing AnalyticsAbout QuickenSince 1988 Quicken has been the top personal management software for millions ofconsumers. We pioneered a radically easier and faster way for people to manage theirhousehold finances. Since then weve continued to focus on delighting customers and makingthe Quicken product and experience better than ever.Quicken is committed to helping people lead healthy financial lives. We have been the #1personal financial management software for over 40 years and are fueling our growth with newbusiness models and products to become the most used, most loved personal and smallbusiness finance brandRole OverviewWe are looking for a contractor based in India to provide 40-hours worth of marketing dataanalytics support per week. As part of the Marketing team, you will be responsible for enablingdata-driven decision making across lifecycle management, retention, and acquisition marketinginitiatives. You will partner closely with lifecycle marketing, growth, and product teams to designtracking, generate insights, and optimize user journeys through the funnel.Your role will focus on analyzing customer behavior, tracking key marketing metrics, andproviding actionable recommendations to improve conversion, retention, and engagementacross channels. The role also demands AI implementations in databricks to improve overallefficiency of analytics.Key ResponsibilitiesDevelop dashboards and automated reports tracking funnel performance, campaigneffectiveness, and cohort retention metrics.Build scalable data transformation which can be used as a base layer for AI intiontegraTranslate business objectives into clear analytical frameworks and deliver insights thatinfluence marketing and lifecycle strategy.Collaborate with Data Engineering to ensure reliable data pipelines and scalablereporting structures.Present insights and recommendations to stakeholders through visualizations andconcise storytelling.Core Skills RequiredStrong analytical and problem-solving skills with the ability to translate data intoactionable insights.Proficiency in databricks tool, preferred if worked on databricks previouslyExperience with SQL and Python for statistical analysis or automationExperience with Tableau for data visualizationExperience in setting up or validating marketing tracking frameworks and eventinstrumentation.Strong communication and data storytelling skills for cross-functional collaboration.Proactive thinker & self starterFamiliarity with task management tools like Jira, Monday, etcAbility to work confidently with ambiguity, turning nebulous ideas into tangible resultsQualificationsEducation: Bachelors degree in Statistics, Economics, Mathematics, ComputerScience, Engineering, or a related quantitative discipline.Experience: Minimum 5 years of experience in Marketing Analytics, ProductAnalytics, or Customer Lifecycle analytics roles.Previously worked on AI/BI tools in Databricks is a plus point Marketing Data Analyst Contractor - IndiaLocation: Bengaluru, HybridTeam: Marketing AnalyticsReports To: Manager, Marketing AnalyticsAbout QuickenSince 1988 Quicken has been the top personal management software for millions ofconsumers. We pioneered a radically easier and faster way for people to manage theirhousehold finances. Since then weve continued to focus on delighting customers and makingthe Quicken product and experience better than ever.Quicken is committed to helping people lead healthy financial lives. We have been the #1personal financial management software for over 40 years and are fueling our growth with newbusiness models and products to become the most used, most loved personal and smallbusiness finance brandRole OverviewWe are looking for a contractor based in India to provide 40-hours worth of marketing dataanalytics support per week. As part of the Marketing team, you will be responsible for enablingdata-driven decision making across lifecycle management, retention, and acquisition marketinginitiatives. You will partner closely with lifecycle marketing, growth, and product teams to designtracking, generate insights, and optimize user journeys through the funnel.Your role will focus on analyzing customer behavior, tracking key marketing metrics, andproviding actionable recommendations to improve conversion, retention, and engagementacross channels. The role also demands AI implementations in databricks to improve overallefficiency of analytics.Key ResponsibilitiesDevelop dashboards and automated reports tracking funnel performance, campaigneffectiveness, and cohort retention metrics.Build scalable data transformation which can be used as a base layer for AI intiontegra

Keyskills :
SQLPythonTableaudata visualizationcommunication skillsJiramarketing tracking frameworksevent instrumentationdata storytelling