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Marketing Manager

4.00 to 7.00 Years   Bangalore   29 Mar, 2019
Amazon
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

  • Create a robust engagement/lifecycle marketing strategy for Amazon Seller Services, including a roadmap of initiatives to drive growth.
  • Learn and be Curious and stay on top of key trends and best practices in lifecycle marketing to develop winning strategies.
  • Use these learnings to create automated workflows of communications for different segments of sellers.
  • Audit and analyze channel performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale. Communicate channel performance and initiative status to stakeholders in weekly business reviews.
  • Redefine and evolve the key engagement marketing performance metrics, identifying changes and problems as they arise.
  • Lead efforts to automate lifecycle communications, moving quickly to implement ideas and deliver results. Dive into issues and incidents as they occur, perform ad-hoc analyses as needed, and/or help escalate them to drive to resolution.
  • Own channel execution standard operating procedure, cross team training, and contribute to company-wide knowledge sharing, engaging with stakeholders to determine optimal strategies to drive Seller engagement improvements globally.
  • Continuously evolve the lifecycle marketing strategy to maximize downstream impact and identify opportunities & implement changes to ensure the reliability and growth of the channel.
,
  • 4+ years working in lifecycle marketing and using tools like Marketo, Salesforce Pardot, Cheetahmail Experian, Hubspot, or other similar tools
  • 4+ years experience in online marketing, or related fields
  • Master s degree in an associated discipline
  • Excellent written and verbal communication skills
  • Ability to use hard data and metrics to make and support decisions. High proficiency with Excel
  • Proficiency with basic HTML skills for creating and editing email templates
  • Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment
  • Strong bias for action and ability to prioritize
  • Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities
PREFERRED QUALIFICATIONS
  • Masters in Communication or Marketing or Business/ Certification in Digital marketing
  • Proven track record in driving lifecycle marketing; preferably in an Enterprise set up
  • Past experience of using industry standard lifecycle marketing tools
  • Experience in analytics and data querying using SQL.
  • Past experience in managing a team of marketing operatives/associates will be a plus
  • Understanding and usage of a Website CMS or other landing page tools life Unbounce
  • Experience managing large scale marketing programs

Keyskills :
managementhubspotsalesforcecmsmarketingheetahmailpardotexperianengagementmarketoseller

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