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Marketing Manager

4.00 to 9.00 Years   Bangalore   30 Sep, 2020
Merck Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

A career at our company is an ongoing journey of discovery: our 57,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.Your Role:Job Description

  • Develop strategic landscape for Marketing in India by identifying key customer needs, the ability of the organization to address those needs and gaps with the recommendation for Product Managers
  • Liaison with Product Management Operations team for product activations and enablement in India, especially for New Product Launches
  • Be the lead in developing strong 360-degree marketing campaigns and coordinate with Commercial marketing Product managers
    • Adopt and conceptualize Data-Driven Digital Campaigns
    • Drive campaign effectiveness
    • Consolidation & Development of product campaigns and India Marketing flight plans
  • Build and drive content marketing and Influencer marketing program for India Research Commercials with the support of the Product management team.
  • Manage key projects in the country in the capacity of Project Manager and handle stakeholder management
  • Develop Campaign analytics and create actionable plans based on customer and market insights by the analytics team.
    • Build a necessary relationship with Media & PR teams for effective Branding programs
    • Communication ownership for Marketing Data monthly
    • Provide Valuable insights and analysis in conjunction with product and Segment marketing team
    • Provide market and competitive insights to the teams to help fine-tune local tactics
  • Supports with technical writing including editing and proofing content developed by program stakeholders
  • Coordinate company sponsored events including location selection, attendee recruiting, planning, registration, shipping logistics, and event day logistics
  • Supports programs using marketing automation tools including the development of contact lists, loading content and messaging into tools, and monitoring and reporting program metrics
  • Builds and maintains web properties associated with programs (ex. microsites)
  • Posts content including blogs and application notes on approved industry sites
  • Analyze program ROI and report performance to stakeholders
  • Develops sales presentations and other collateral to enable the achievement of the region or Commercial area goals
Who you are:Desired Qualification
  • MBA from reputed University with Basic Education in Science or Technology
  • 7-10 years experience in Marketing, Consulting, Branding
  • Strong Analytical Skillset with the ability to use key tools like Tableau, Excel with Macros, Power BI, etc.,
  • Knowledge of digital marketing
  • Excellent Communications (English) and PowerPoint Skillsets
  • Demonstrated commercial acumen and ability to work in a matrixed organization
  • Excellent time management, problem-solving and analytical skills
  • Demonstrated ability to implement and execute strategy and align with the plan of action
What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!Curious Apply and find more information at https://jobs.vibrantm.com,

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementpower biautomation toolsdigital marketingtechnical writingcontent marketingdigital campaignsbrandingidentity marketing

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